Lifecycle & CRM Growth Lead

Mixam Inc.; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

Mixam is seeking a senior lifecycle and retention marketer to own end-to-end CRM. You will lead lifecycle strategy across email, SMS, loyalty, segmentation, testing, and Hubspot tooling, identifying risk and opportunity, and delivering measurable revenue impact.

This autonomous role requires building processes from scratch, advising on strategy, and executing campaigns across markets. You will partner with Marketing, Data, Product, and Operations to maximize LTV and cohort reactivation.

Qualifications

• Demonstrated lifecycle, CRM, retention, or ecommerce marketing experience with measurable results.
• Hands-on Klaviyo experience with flows, segmentation, campaigns, QA, testing, reporting, and deliverability.
• Strong analytical judgment with experience in A/B testing and cohort analysis.
• Ability to build processes and operating models from scratch.
• Proven track record owning lifecycle or retention strategy, not just campaigns.
• Experience with loyalty, rewards, membership, or tiered programs.
• Leveraging analytics, automation, and AI-enabled tools to speed insights, campaigns, and workflows.
• Strong copy and messaging instincts with data-driven optimization.

Responsibilities

• Diagnose customer behavior and design interventions across journeys.
• Own Mixam’s email program end-to-end, including strategy, campaigns, flows, segmentation, copy, deployment, testing, and reporting.
• Own Rewards lifecycle onboarding, education, redemption, tier progression, and reactivation journeys.
• Own lifecycle segmentation and customer journey strategy across markets.
• Launch and manage SMS with consent capture, segmentation, and reporting.
• Work with Data to define retention metrics and translate into automations and tests that drive revenue.
• Develop and execute a rigorous A/B testing roadmap for messaging, offers, flows, and creative assets.
• Collaborate with Marketing, Data, Pricing, Product, and Customer Operations.
• Coordinate with Design on creative assets while owning messaging and performance.

Skills

Lifecycle marketing

CRM tools

Klaviyo expert

A/B testing

Copywriting

Data analysis

Tools

Klaviyo

Job description

Mixam is seeking a senior lifecycle and retention marketer to own end-to-end CRM. You will lead lifecycle strategy across email, SMS, loyalty, segmentation, testing, and Hubspot tooling, identifying risk and opportunity, and delivering measurable revenue impact.

This autonomous role requires building processes from scratch, advising on strategy, and executing campaigns across markets. You will partner with Marketing, Data, Product, and Operations to maximize LTV and cohort reactivation.