CRM Manager — Fan Growth, Retention & Loyalty

Red Bull Company Limited; Milton Keynes; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Bonus Scheme

Free daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Job summary

Red Bull Company Limited is seeking an experienced CRM Manager to own and drive the retention marketing programme, creating engaging fan journeys and delivering improved customer experience. You will work with the Marketing Team to execute multi-channel campaigns, measure outcomes and optimise through data-driven test-and-learn approaches.

The role requires strong CRM platform experience, back-end system knowledge, and a proven track record in acquisition, retention and fan loyalty initiatives

Qualifications

• At least 5 years' experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built acquisition, retention and fan loyalty programmes in a B2C subscription-based context.
• Experience using CRM platforms end-to-end, from execution to analytics.

Responsibilities

• Own and drive retention marketing programmes to deliver incremental growth.
• Lead and optimise multi-channel CRM campaigns with the Marketing team.
• Develop fan journeys and ensure superb customer experience across touchpoints.
• Measure, report and optimise campaigns using test-and-learn methodologies.
• Collaborate with Legal & Compliance, Copy, Brand and Partnerships to align activity.
• Produce regular campaign reporting with actionable insights.

Skills

CRM strategy

Stakeholder management

Data analysis

Test and learn

Communication

Fan engagement

Team collaboration

Attention to detail

Initiative

ROI focus

Tools

CRM platforms

Back-end systems

Job description

Red Bull Company Limited is seeking an experienced CRM Manager to own and drive the retention marketing programme, creating engaging fan journeys and delivering improved customer experience. You will work with the Marketing Team to execute multi-channel campaigns, measure outcomes and optimise through data-driven test-and-learn approaches.

The role requires strong CRM platform experience, back-end system knowledge, and a proven track record in acquisition, retention and fan loyalty initiatives