CRM Growth Lead: Fan Engagement & Retention

Visa Cash App RB F1 Team; Milton Keynes; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Bonus Scheme

Free daily food allowance

Private Healthcare Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Job summary

Visa Cash App Racing Bulls F1 Team is seeking an experienced CRM Manager to own retention marketing and grow fan engagement. You will drive CRM campaigns, loyalty updates, and multi-channel initiatives that deliver growth and superb customer experience.

Work closely with Marketing, Legal & Compliance, and Content teams to optimise campaigns, report performance, and develop innovative engagement strategies to reduce churn and boost acquisition.

Qualifications

• Minimum 5 years’ experience delivering CRM strategy in consumer/B2C settings.
• Experience with end-to-end CRM campaigns across multi-channel touchpoints.
• Strong understanding of GDPR, data privacy and security.
• Proven ability to drive growth and retention through data-led insights.

Responsibilities

• Plan, create and optimise CRM campaigns aligned with strategy.
• Manage loyalty updates and engagement content (The Fanzone).
• Coordinate with Marketing (Content, Social, Brand, Partnerships) to balance CRM calendar.
• Produce weekly/monthly campaign reporting and optimise via test-and-learn.

Skills

CRM strategy

Acquisition & retention

Fan lifecycle

Data analytics

GDPR & privacy

Stakeholder management

Communication

Job description

Visa Cash App Racing Bulls F1 Team is seeking an experienced CRM Manager to own retention marketing and grow fan engagement. You will drive CRM campaigns, loyalty updates, and multi-channel initiatives that deliver growth and superb customer experience.

Work closely with Marketing, Legal & Compliance, and Content teams to optimise campaigns, report performance, and develop innovative engagement strategies to reduce churn and boost acquisition.