CRM & Fan Engagement Lead for Elite Racing

Red Bull GmbH; Milton Keynes; Hybrid; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Bonus scheme

Free daily meals

Pension scheme

Employee assistance program

Life insurance

Car scheme

Gym

Job summary

Red Bull GmbH in Milton Keynes is seeking an experienced CRM Manager to own and drive the retention marketing programme for the VCARB Team. You will lead multi-channel CRM campaigns, optimise fan journeys, and collaborate with Marketing, Legal, Brand, and Partnerships to maximise growth.

You will design and measure campaigns, report on performance, and iterate using test-and-learn methods. The role demands strong data-driven decision making, compliance with GDPR, and exceptional stakeholder

Qualifications

• At least 5 years’ experience in the development and implementation of a successful CRM strategy.

Responsibilities

• Own and drive the retention marketing programme to create incremental bottom-line growth.
• Plan, create and optimise CRM campaigns; grow known CRM audience; manage workload with stakeholders.
• Oversee the VCARB loyalty programme (The Fanzone) updates and engagement strategies.
• Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment.

Skills

CRM strategy

Campaign management

Data analysis

Stakeholder management

GDPR compliance

Education

Bachelor's degree or equivalent in marketing or business

Tools

CRM platforms

Job description

Red Bull GmbH in Milton Keynes is seeking an experienced CRM Manager to own and drive the retention marketing programme for the VCARB Team. You will lead multi-channel CRM campaigns, optimise fan journeys, and collaborate with Marketing, Legal, Brand, and Partnerships to maximise growth.

You will design and measure campaigns, report on performance, and iterate using test-and-learn methods. The role demands strong data-driven decision making, compliance with GDPR, and exceptional stakeholder