CRM Communications Lead — Brand & Narrative Strategy

Wise; Greater London; On-site; GBP 80,000 - 110,000; Full time

Job summary

A global technology company is seeking an experienced Customer Communications Lead for a 15-month fixed-term contract in London. You will lead the CRM communications strategy, ensuring alignment with business goals and brand identity while developing a high-performing creative team. Candidates should have over 7 years in Customer Communications, strong strategic skills, and expertise in brand consistency. This role allows autonomy and requires analytical capability for data-driven decision-making to enhance customer engagement.

Qualifications

• 7+ years of experience in Customer Communications, ideally in a high-volume CRM environment.
• Significant experience leading and managing teams across diverse specialisms.
• Strong ability to translate complex business objectives into clear customer narratives.

Responsibilities

• Own and define the overarching customer narrative for all launches and campaigns.
• Act as a critical link between creative, product, and CRM teams.
• Lead and develop a team of communications and creative professionals.

Skills

Strategic communications

Team management

Cross-functional collaboration

Analytical skills

Brand consistency

Job description

A global technology company is seeking an experienced Customer Communications Lead for a 15-month fixed-term contract in London. You will lead the CRM communications strategy, ensuring alignment with business goals and brand identity while developing a high-performing creative team. Candidates should have over 7 years in Customer Communications, strong strategic skills, and expertise in brand consistency. This role allows autonomy and requires analytical capability for data-driven decision-making to enhance customer engagement.