CRM Campaign & Personalisation Lead

Farfetch; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global luxury fashion platform is seeking a CRM Specialist to enhance communications aimed at customer acquisition and retention. The ideal candidate will execute CRM campaigns, analyze performance data, and collaborate across teams to drive engagement. This role requires strong communication skills, proficiency with CRM tools like MoEngage, and the ability to work in a fast-paced environment. Flexible work options are available, with three days in office and two days remote.

Benefits

Employee Pension Scheme

Flexible Benefits Program

Health Insurance & Critical Illness cover

Flexible work environment

Qualifications

• Experience working in a fast-paced environment.
• Strong organizational skills with attention to detail.
• Ability to work under pressure and reactively respond to business needs.

Responsibilities

• Plan and execute CRM campaigns for acquisition and retention.
• Work with data to segment audiences based on various attributes.
• Optimize campaigns through testing and performance analysis.

Skills

Experience with MoEngage or similar email service provider

Excellent communication skills

Data manipulation and analysis

Proficiency in Microsoft Excel/Google Sheets

Tools

MoEngage

Monday.com

Job description

A global luxury fashion platform is seeking a CRM Specialist to enhance communications aimed at customer acquisition and retention. The ideal candidate will execute CRM campaigns, analyze performance data, and collaborate across teams to drive engagement. This role requires strong communication skills, proficiency with CRM tools like MoEngage, and the ability to work in a fast-paced environment. Flexible work options are available, with three days in office and two days remote.