CRM Campaign Manager (Braze)

Gumtree; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading digital marketplace in the UK is seeking a CRM Campaign Manager to lead the execution of CRM campaigns using Braze, focusing on building seamless customer experiences and enhancing engagement. You'll track metrics, manage multi-step campaigns across various communication channels, and collaborate closely with diverse teams. This role offers a great opportunity for someone who is a Braze expert and seeks to make a significant impact in a fast-evolving digital landscape.

Benefits

Autonomy in decision-making

Growth and professional development

Teamwork and collaboration

Influence on user journeys

Key role in brand transformation

Qualifications

• You have strong, hands-on experience building complex Canvases and action-based campaigns from the ground up.
• You have several years of experience in CRM or lifecycle marketing, with a focus on retention and engagement.
• You are confident using user attributes, events, and Liquid personalisation to create highly relevant content.
• You are comfortable interpreting performance data and running structured A/B tests.
• You excel at cross-functional communication, working effectively with Product, Data, and Creative teams.
• You maintain high operational standards and rigorous QA habits.
• You are a proactive problem-solver who navigates challenges effectively.

Responsibilities

• Own the end-to-end execution of CRM campaigns in Braze.
• Build and manage multi-step 'Canvases' and action-based campaigns across email, push notifications, and in-app messaging.
• Track performance metrics and provide actionable recommendations.
• Stay current on Braze capabilities and CRM best practices.
• Translate high-level strategies into technical builds.

Skills

Braze expertise

CRM or lifecycle marketing experience

Technical proficiency

Data-driven mindset

Collaborative spirit

Attention to detail

Solution orientation

Tools

Braze

Job description

Unlock Your Potential as our CRM Campaign Manager

Are you ready to take the next step in your career with one of the UK’s most iconic digital brands? We are currently embarking on an ambitious transformation to evolve our much-loved platform into a cutting-edge, modern marketplace. As our CRM Campaign Manager, you will be at the very heart of this evolution. You will own the end-to-end execution of CRM campaigns in Braze, from brief to build, QA, launch, and optimisation.

You will build and manage Canvases and action-based campaigns across email, push, and in-app, working closely with Marketing, Product, Data, and Operations to improve engagement and drive measurable business outcomes. If you are a Braze expert who thrives on building seamless customer experiences and driving measurable growth, you will find a home here where your personal impact is truly valued. Join us and help shape the future of Gumtree!

Location

London, UK; hybrid working applies with three days in the office and two remote.

About the Role

As the CRM Campaign Manager, you will own the end-to-end execution of sophisticated CRM campaigns within Braze. You will be the architect of our customer journeys, building and managing multi-step "Canvases" and action-based campaigns across email, push notifications, and in-app messaging.

You will also take full ownership of analytics and reporting, tracking performance metrics like delivery, opens, and conversions to provide actionable recommendations to the Head of Performance Marketing & CRM and key stakeholders. To ensure we are always staying ahead of the game, you will proactively stay current on Braze capabilities and CRM best practices, recommending process improvements and innovative tools to increase our speed and quality. Your mission is to translate high-level strategies into technical builds that ensure every message is relevant, engaging, and GDPR-compliant.

Gumtree is an equal opportunities employer, valuing diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants.

What’s in it for You?

• Make a Personal Impact: You will have the autonomy to influence the journeys of millions of users within a trusting and authentic culture.
• Growth and Innovation: You will work with industry-leading tools like Braze and be part of a team that prioritises continuous improvement and professional development.
• Dynamic Collaboration: You will experience a passionate environment where high performance is fuelled by teamwork and genuine connections.
• Shape a Household Name: You will play a key role in a major brand transformation, helping to redefine the future of Gumtree UK.

What We’re Looking For

• Braze Expertise: You have strong, hands-on experience building complex Canvases and action-based campaigns from the ground up.
• Proven CRM Track Record: You have several years of experience in CRM or lifecycle marketing, with a focus on retention and engagement.
• Technical Proficiency: You are confident using user attributes, events, and Liquid personalisation to create highly relevant content.
• Data-Driven Mindset: You are comfortable interpreting performance data and running structured A/B tests to turn insights into scaled improvements.
• Collaborative Spirit: You excel at cross-functional communication, working effectively with Product, Data, and Creative teams.
• Attention to Detail: You maintain high operational standards and rigorous QA habits, even when managing multiple launches in a fast-paced environment.
• Solution Orientation: You are a proactive problem-solver who maintains a "best way forward" attitude, navigating challenges effectively even when conditions aren't perfect.

About Us

Gumtree is one of the UK’s most popular online marketplaces, connecting millions of people every month to buy, sell, and trade. Our vision is to be the go-to marketplace for the home, making every transaction effortless and secure.

We’re embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace where buying, and selling is safer, simpler and more enjoyable for everyone. This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we’re redefining how buyers and sellers across the UK connect and trade, building a platform that’s ready for the future.

At Gumtree, we don’t just offer jobs; we offer journeys. We empower our employees to make a personal impact in a trusting, and authentic culture. Experience a passionate team, where high performance and growth are fuelled by the power of teamwork and genuine connections. Join us and play a key role in shaping the future of Gumtree.