CRM & Business Intelligence Lead

Assa Abloy Group; Willenhall; On-site; GBP 55,000 - 75,000; Full time

Job summary

A global leader in access solutions is seeking a CRM & Business Intelligence Lead in Willenhall. In this pivotal role, you will enhance CRM usage across the business and lead digital projects to ensure systems deliver maximum value. Candidates should have proven experience in CRM management and digital platforms along with strong communication and analytical skills. Join us to shape the future of commercial operations and make significant impacts on digital growth.

Qualifications

• Proven experience in CRM management and digital platforms.
• Strong logical thinking skills for gathering requirements.
• Excellent communication skills to manage diverse teams.

Responsibilities

• Enhance CRM usage to improve sales, marketing, and service.
• Build workflows, automations, and dashboards.
• Lead delivery of digital/data projects across platforms.

Skills

CRM management

Digital platforms

Project management

Communication

Organizational skills

Stakeholder management

Analytical thinking

Job description

What you would do as our CRM & Business Intelligence Lead

As our CRM & Business Intelligence Lead you will help shape the future of our commercial operations. In this pivotal role, you will spearhead initiatives to enhance our digital capabilities, ensuring our CRM systems and business intelligence tools deliver maximum value across the organisation.

You would also:

• Own and enhance CRM usage across the business, improving sales, marketing, and service processes.
• Build workflows, automations, dashboards, and drive CRM adoption, data quality, and integration with other systems.
• Convert business requirements into CRM capability improvements and liaise with Group CRM teams for strategy rollout.
• Lead delivery of digital/data projects (e.g., Web Shop, portals, CRM integration), including planning, tracking, and reporting.
• Support testing, rollout, and change management, working with platforms like Web Shop, Akeneo (PIM), and AX data streams.
• Identify and implement system/process improvements, optimise workflows, and support future digital roadmap initiatives.
• Shape and communicate the AI roadmap, working with closely with IT, digital, operations and EMEIA teams.

The skills and experience you need

We are looking for someone who:

• Has proven experience in CRM management, digital platforms, and delivering digital/data projects.
• Has strong logical thinking, ability to gather requirements and translate them into practical solutions.
• Is highly organised, excellent communicator, able to manage multiple priorities and work across diverse teams. Experience of working with and guiding senior stakeholders across the business.
• Is comfortable in changing environments, works well with technical and non-technical stakeholders, proactive and collaborative mindset.
• Is professional, detail-oriented, commercially aware, passionate about digital growth and learning new technologies.

Who you would be working with

The Door Hardware Group, a business unit of ASSA ABLOY Opening Solutions UK & Ireland, offers a renowned and extensive portfolio of innovative security, safety and design solutions. Our portfolio comprises of mechanical and electro-mechanical ranges. Combining reliability with innovation we provide solutions, expertise and consultative advice to specifiers, trade distributors, OEMs and system integrators working in commercial, education and healthcare sectors.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.