CRM & Acquisition Manager

Company Shop Group; Tankersley; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading retail organization is seeking a CRM & Acquisition Manager in Tankersley to enhance member engagement and retention. The role involves developing CRM strategies, managing the entire CRM lifecycle, and optimizing marketing campaigns across various channels. Ideal candidates will have proven experience in CRM marketing, strong analytical abilities, and excellent communication skills. This is a full-time hybrid position offering a salary between £45,000 and £50,000, plus several employee benefits.

Benefits

Free membership for you and 10 nominees

Contributory pension scheme

Annual flu injections

High street and leisure discounts

On-site parking

Subsidised staff canteen

Free tea & coffee

Free fruit Friday

Employee Assistance Programme – Grocery Aid

Eligible for Costco membership

Cycle to work schemes

Life assurance benefit

Qualifications

• Proven experience in CRM and acquisition marketing.
• Strong understanding of segmentation, automation, and personalisation strategies.
• Hands-on experience with CRM platforms such as Elmasrys, Salesforce or similar.
• An analytical mindset with the ability to turn data into meaningful insights.
• Excellent communication and project-management skills.
• High attention to detail and a commitment to producing high-quality, brand-aligned communications.
• A balance of creativity and data-driven thinking, with a passion for building strong member relationships.

Responsibilities

• Develop and deliver CRM and acquisition strategies to grow and retain our member base.
• Manage the full CRM lifecycle, including segmentation, automation, personalisation, and customer journeys.
• Plan, build, and optimise campaigns across email, SMS, and other communication channels.
• Ensure all messaging aligns with brand identity and content plans, creating a seamless and consistent member experience.
• Analyse campaign performance and share clear, actionable insights to improve engagement and conversion.
• Maximise our CRM platform capabilities, identifying opportunities for innovation and improved usability.
• Collaborate closely with Digital, Creative, and Member Services teams to deliver integrated, impactful campaigns.

Skills

CRM and acquisition marketing

Segmentation strategies

Automation strategies

Personalisation strategies

Analytical mindset

Communication skills

Project management

Attention to detail

Creativity

Tools

Salesforce

CRM platforms

Job description

We’re looking for a CRM & Acquisition Manager to shape how we connect with, engage, and grow our membership base, strengthening relationships and driving loyalty at every stage of the journey.

Location: Hybrid role based at our recently refurbished, state-of-the-art Head Office in Tankersley (S75 3DH)
Salary: £45-£50k depending on experience
Hours: Full-time, 40 hours per week (flexible)

About Us

Company Shop Group (CSG), part of Biffa, is the UK’s largest commercial redistributor of surplus food and household products. We work with many of the nation’s biggest retailers, manufacturers, food service operators and logistics providers to unlock value from surplus stock that might otherwise go to waste.

Through our Company Shop stores and our award-winning social enterprise, Community Shop, we not only redistribute surplus, but we also empower people, strengthen communities, and reduce environmental impact.

We’re proud to be a good business doing good. We also know that different ideas, perspectives and backgrounds fuel innovation, which is why we actively champion diversity and inclusion across everything we do.

Role Overview

As CRM & Acquisition Manager, you will own the strategy and delivery of how we communicate with our members, from their first interaction to long-term loyalty. This is a hands‑on, strategic, and highly collaborative role that blends data-driven decision-making with creative thinking.

You’ll lead CRM and acquisition activity across multiple channels, creating journeys that drive recruitment, engagement, retention and frequency, all while championing the CSG brand and mission.

What You’ll Do

• Develop and deliver CRM and acquisition strategies to grow and retain our member base.
• Manage the full CRM lifecycle, including segmentation, automation, personalisation and customer journeys.
• Plan, build and optimise campaigns across email, SMS and other communication channels.
• Ensure all messaging aligns with brand identity and content plans, creating a seamless and consistent member experience.
• Analyse campaign performance and share clear, actionable insights to improve engagement and conversion.
• Maximise our CRM platform capabilities, identifying opportunities for innovation and improved usability.
• Collaborate closely with Digital, Creative and Member Services teams to deliver integrated, impactful campaigns.

What Success Looks Like

You’ll know you’re making a real impact when you see:

• Growth in member acquisition and activation.
• Stronger engagement: higher open rates, click‑throughs and conversions.
• Reduced churn and increased frequency of repeat visits.

What You Bring

• Proven experience in CRM and acquisition marketing.
• Strong understanding of segmentation, automation and personalisation strategies.
• Hands‑on experience with CRM platforms such as Elmasrys, Salesforce or similar.
• An analytical mindset with the ability to turn data into meaningful insights.
• Excellent communication and project‑management skills.
• High attention to detail and a commitment to producing high‑quality, brand‑aligned communications.
• A balance of creativity and data‑driven thinking, with a passion for building strong member relationships.

Why Join Company Shop Group?

• Free membership to Company Shop for you and 10 x nominees.
• Contributory pension scheme.
• Annual Flu Injections, High Street and Leisure discounts and on‑site Parking.
• Subsidised staff Canteen, Free Tea & Coffee, and Free Fruit Friday
• Employee Assistance Programme – Grocery Aid.
• Eligible for Costco membership, Cycle 2 Work, and UK Fuel card discounts.
• Life assurance benefit
• Be part of a business with real purpose, reducing waste, supporting communities and delivering positive impact.
• Work in a collaborative, supportive and fast‑paced environment where your work makes a tangible difference.
• Shape the future of member engagement and customer experience across the Group.
• Grow your career in a team that values creativity, innovation, data, and inclusion.

How to Apply

If you’re passionate about CRM, member experience and purpose‑led retail, we’d love to hear from you.

We welcome applications from everyone and value different perspectives. If you’re excited about the role but don’t meet every requirement, we still encourage you to apply, you could be exactly what we’re looking for.