Creator Outreach & Community Coordinator

PetLab Co.; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading pet supplement company based in London is looking for a Creator Outreach & Community Coordinator to join their dynamic Influencer Marketing team. This role focuses on driving creator outreach across platforms like TikTok, managing communications, and analysing performance metrics. The ideal candidate is metrics-obsessed, with 1–2 years experience in relevant roles. Join a culture of curiosity and performance where innovation drives growth. This position offers a hybrid work model and numerous perks.

Benefits

Private Health Care

Generous Annual Leave

Flexible Working Hours

Help@Hand – Employee Assistance Programme

Royal London Pension Scheme

Enhanced Maternity / Paternity / Adoption Leave

Nursery Salary Sacrifice Scheme

Generous Learning and development budget

Puppy Therapy

Free breakfast, fruits and snacks

Working Environment – dogs are welcome

Life Assurance

Discount Vouchers & Gym Memberships

Electric Vehicle Scheme

Give Back Day

Health Cash Benefit

Qualifications

• 1–2 years of experience in creator outreach, influencer marketing, community management, or digital sales roles.
• Proven track record of hitting outreach KPIs and improving results through analysis.
• Excellent written communication skills.

Responsibilities

• Execute and improve creator outreach across TikTok Shop and other platforms.
• Manage high-volume creator communications and support campaign execution.
• Analyse performance data and recommend improvements.

Skills

Creator outreach

Performance marketing

Communication skills

Analytical mindset

Organisational skills

Tools

CRMs

Influencer management platforms

Job description

Job Title: Creator Outreach & Community Coordinator
Location: London (Hybrid/Remote)

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally.

We’re searching for a proactive, ambitious, and performance-focused Creator Outreach & Community Coordinator to join our fast-paced Influencer Marketing team. This is not a customer support or traditional community management role — it’s a sales-driven position with clear KPIs, designed for someone who thrives on hitting targets, analysing performance, and optimising outreach strategies.

In this role, you’ll be responsible for executing and improving our creator outreach across TikTok Shop and other platforms, managing high-volume creator communications, and supporting campaign execution from first touchpoint through performance analysis. You’ll be expected to split-test messaging, report on engagement weekly, and take ownership of improving creator conversion rates and pipeline growth.

This is a brilliant opportunity for someone hungry to build a career in digital growth, with a strong interest in performance marketing, creator commerce, and social-first strategy. We’re looking for a metrics-obsessed, self-starting team player eager to make a big impact and grow quickly.

Key Responsibilities

40% – Creator Outreach & Onboarding

• Consistently hit outreach and activation KPIs by discovering new creators and executing structured, conversion-focused outreach across email and social DMs.
• Split-test outreach angles and messaging to optimise reply and conversion rates.
• Track and report weekly on creator performance, conversion metrics, and engagement quality.
• Identify and nurture high-potential creators through to activation and long-term collaboration.

40% – Creator Community & Inbox Management

• Own and manage all inbound and outbound communications across email, social DMs, and TikTok Shop.
• Ensure timely follow-ups, brief sends, seeding updates, and daily inbox coverage.
• Build and maintain strong, ongoing relationships with creators and ambassadors.
• Coordinate brief distribution, product seeding, and content deliverables using influencer management platforms.
• Provide first-level content feedback aligned with brief requirements and performance expectations.

20% – Reporting & Analysis

• Report weekly on outreach and community engagement metrics.
• Analyse performance data and test results to recommend improvements to outreach strategy, messaging, and workflow.

Who Will You Report Into?

Hi, I’m Alba, Influencer Marketing Manager at PetLab Co. As our creator programs grow rapidly, I need a driven, ambitious right-hand who thrives in performance-based environments.

You’ll work directly with me to grow our creator network, hit outreach and conversion targets, and report weekly on what’s working and what’s not. You’ll also own the day-to-day management of all creator communications, ensuring every inbox — across email, social DMs, and TikTok Shop — runs smoothly, professionally, and efficiently. Strong community engagement is key, but this is not a support role — it’s a sales-focused role where outreach, conversion, and performance are the priority.

I’m looking for someone who treats outreach like a funnel, community management like a growth engine, and every inbox as an opportunity to optimise. If you’re analytical, ambitious, and serious about a career in digital growth and creator marketing, this role will be an ideal launchpad.

Company Culture & Work Environment

At PetLab Co., we’ve built a culture around curiosity, ownership, and performance. You’ll be joining a collaborative, fast-paced environment where the best ideas win – regardless of title or tenure. Data drives our decisions, speed drives our execution, and innovation drives our growth.

Whether you’re remote or in our London HQ, you’ll be empowered with the tools and autonomy you need to succeed. We believe in radical responsibility, open feedback, and a shared obsession with making things better.

• 1–2 years of experience in creator outreach, influencer marketing, community management, or digital sales roles.
• Proven track record of working toward outreach or activation KPIs and improving results through testing and iteration, , analysing performance, and running structured experiments.
• Excellent written communication skills with a confident, persuasive, and empathetic tone.

• Experience managing high-volume inboxes across email, social DMs, or TikTok Shop.

• Highly organised with experience using CRMs or influencer management platforms.

• Analytical mindset with the ability to interpret outreach performance data and make informed recommendations.

• Passionate about creators, social-first content, and the rapidly evolving DTC landscape.

• Comfortable working in a fast-paced, target-driven environment where speed and results matter.

• Ambitious, self-starting, and excited to make a measurable impact in a high-growth environment.

• Exceptional written communication — clear, persuasive, and empathetic.

• Excellent organisational instincts with the ability to juggle multiple timelines, conversations, and follow-ups.

• Private Health Carethrough Vitality
• Generous Annual Leave- 28 days + public and bank holidays
• Flexible Working Hours– We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand– Employee Assistance Programme
• Royal London Pension Scheme– We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave– because time with new family members is important!
• Nursery Salary Sacrifice Scheme
• Generous Learning and development budget –We always want you to keep learning.
• Puppy Therapy– working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget –We always want you to keep learning.
• Free breakfast, fruits and snacks– refuel and revitalise with free munchies in the office.
• Working Environment– dogs are welcome!
• Life Assurance– In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Discount Vouchers & Gym Memberships –get discounts at a whole range of retailers and gym memberships through our provider, Sodexo.
• Electric Vehicle Scheme– Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day– An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit– We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!