Creative Strategist

KatKin; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A fresh pet food startup in the UK is looking for a Creative Strategist to enhance their acquisition strategies on platforms like Meta and TikTok. This role requires 2 years of experience in creative strategy or performance marketing, applying data-driven insights to develop compelling ad creatives. Join a mission-driven team focused on providing the best for cats, where you'll have a competitive salary and plenty of growth opportunities. Expect a collaborative atmosphere and various employee perks including 25 days of vacation and flexible working options.

Benefits

Competitive salary

25 days holidays plus birthday off

Work from anywhere policy

Discounts for fresh meals

Cat and dog friendly office

Qualifications

• 2 years of experience in creative strategy or performance marketing role focusing on ad creative performance.
• Able to analyze data to inform decision-making effectively.
• Extremely organized and manage multiple projects simultaneously.

Responsibilities

• Drive acquisition-oriented creative strategies for Meta and TikTok.
• Develop innovative creative concepts and optimize ad performance.
• Craft concise and data-rich creative briefs for teams.

Skills

Creative thinking

Exceptional communication

Numeracy

Proactive approach

Organizational skills

Tools

Microsoft Office

Adobe Creative Suite

Graphics Design

Job description

KatKins Opportunity

For uncompromising cat parents who want the best KatKin goes hardcore for cat health. We make the UKs only fresh cat food : 100% human-quality meat gently cooked and frozen for freshness.

Where the competition cuts corners catfishes customers and puts profits over health we put cat wellbeing first. No shortcuts. No secret recipes. Were cutting the fluff thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

Why Youll Love Working With Us

If you want to join and grow an ambitious mission-driven high-growth startup thats making a genuine difference to cats (and their peoples) lives youll love working at KatKin.

Were a small entrepreneurial creative team focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat.

We hire the best so youll work with learn from and challenge top D2C industry talent to accelerate customer acquisition.

The Role

As a Creative Strategist at KatKin you will be responsible for driving acquisition-oriented creative strategies that drive the effectiveness of our Meta and TikTok performance.

You will develop innovative creative concepts optimise ad performance through data-driven insights and ensure our creative outputs are aligned with business objectives overall relevant brand and creative strategies and resonate with our target audience.

You will start with insight both qualitative customer and performance metrics to define your strategy. You can put your hand to UGC high production or VSLs writing conversion focussed scripts & creating comprehensive briefs for our editors and creators.

You are comfortable operating in a fast-moving and data driven environment youll be a key player contributing to the growth of the company. Our Growth team is a small team with a big impact and motivation so a proactive attitude is a must.

Key ownership areas

• Deep dive into campaign data across all acquisition channels to spot patterns uncover top-performing assets and highlight opportunities for improvement.
• Write compelling conversion focussed scripts that entertain educate and convert cat owners to trusting customers
• Build clear testable creative hypotheses rooted in your analysis ensuring every new asset has a strong strategic backbone.
• Craft concise inspiring and data-rich creative briefs that give internal teams and external partners the clarity they need to deliver breakthrough work.
• Own the feedback cycle by analysing test results extracting learnings and sharing actionable insights to fuel smarter faster creative iteration.
• Track competitor activity and market trends to surface fresh formats angles and storytelling techniques we can adapt and test.
• Partner closely with Growth Lead and Creative Strategist supplying a steady flow of creative insights to boost channel efficiency and effectiveness.
• Ensure transparent communication and efficient stakeholder management

Who we are looking for :

• 2 years of experience in creative strategy media buying or performance marketing role where you were responsible for ad creative performance.
• High level of numeracy and the ability to dig into data and inform decision-making
• Creative thinking - the ability to translate data and customer insights into a creative lever
• Extremely organised and able to manage prioritise and execute multiple creative projects at once
• Exceptional communication and collaboration skills.
• Proactive approach to decision-making and problem-solving. You want to know the why behind everything.
• You love to collaborate and set the standard for quality of work

Nice to haves

• Experience working with a D2C subscription business model

What We Offer

• Competitive salary
• Career defining opportunity as an instrumental role in scaling our brand
• We reward success and offer opportunities for promotion and support in personal development
• No egos and a small close-knit team
• 25 days holidays every year plus your birthday off (26 days total)
• 4 week WFA (work from anywhere) policy
• 1-2 days WFH every week
• Discount for KatKin fresh meals
• A cat (and dog) friendly office

About us

We aim to encourage a culture where people can be themselves and be valued for their strengths. Were proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At KatKin we celebrate differences and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive.

We want to make our recruitment processes accessible to everyone so if there is any way that we can support you to be the best you can be please contact terrie @

Key Skills

• Microsoft Office
• Graphics Design
• Copywritter
• Creative concept
• Advertising
• Communication
• Adobe Creative Suite
• Autodesk
• Art Direction
• Flash
• Flex
• HTML
• SEO
• Fine art
• Quarkxpress

Employment Type: Full-Time

Experience: years

Vacancy: 1