Creative Copywriter

Arsenal; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A renowned football club in London seeks a Creative Copywriter to innovate and elevate their brand messaging. You will be integral to crafting compelling copy for various projects, collaborating with teams, and upholding the club's tone of voice. Ideal for those passionate about creativity and football, this role offers a flexible working model and benefits centered around employee welfare.

Benefits

Exciting reward and recognition scheme

Generous holiday allowance

Flexible hybrid working model

Competitive health benefits package

Qualifications

• Experience as a Creative Copywriter with leading brands or agencies.
• Track record of transforming briefs into engaging copy.
• Possess a passionate view of how copy and art direction merge.

Responsibilities

• Deliver innovative ideas and compelling copy for campaigns.
• Guard and evolve the brand's tone of voice.
• Collaborate with teams to maintain consistent messaging.

Skills

Creative copywriting

Stakeholder management

Football culture understanding

Communication

Job description

The Role

We are looking for a Creative Copywriter to play an instrumental role within our Creative Studio, helping our award-winning Creative team to push the boundaries of what an in‑house studio can achieve.

In this exciting role, you'll work across a variety of projects for our club, conceptualising and crafting copy for our brand and partner campaigns, to deliver work that deepens our connection with the millions of our supporters around the world.

You will be part of an ambitious in‑house team, with a collaborative style of working that allows us to scale up and down (with freelancers, agencies and production partners), and you will be a key part of the continued evolution of the department - working on projects of all shapes and sizes, and collaborating with teams outside of the norms of a traditional agency set‑up.

Who we are

We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).

Your day-to-day

• Deliver bold and innovative ideas and copy – you'll relish the opportunity to deliver big ideas, and beautifully crafted copy that pushes creative boundaries for our Brand, Retail, Venue and Partnerships marketing projects.
• Act as a guardian of our brand tone of voice – you will eagerly develop a deep understanding - and ongoing vision - for our brand tone of voice.
• Collaborate with wider colleagues – you will be entrusted to review and craft copy with other teams across our club, acting as a key stakeholder for how our copywriting delivers on big campaign ideas, our brand strategy and our tone of voice.
• Champion feedback – you'll deliver and receive feedback in a precise, friendly and constructive way, demonstrating a willingness to challenge creative feedback and take direction from senior colleagues to find solutions for a compromise when needed.
• Uphold consistency – you'll work closely with external suppliers and partners to help guide those less familiar with our brand to achieve consistency.
• Support the evolution of our Studio – you'll keep our Creative Studio up to date with key trends in the advertising and creative industries, continually pushing us above and beyond what we have achieved in the past.

What we are looking for

• Experience as a Creative Copywriter – you come with experience of providing creative copy for a leading brand or agency, with a background in producing short‑form and long‑form writing, across multiple media channels.
• Track record of moulding briefs into stellar work – you're proud of your exciting portfolio of work that shows the ability to deliver strategic business and creative briefs into simple, distinct, truthful and relevant copy for our supporters and partners.
• Passion for your craft – you possess a passionate point of view on how copy and art direction can work in harmony across numerous channels, inspiring the wider Creative Studio team, whilst leaning on others to help elevate your work.
• Exceptional stakeholder management skills – you have a track record of building and upholding relationships with multiple senior stakeholders, supporting them in the story they are trying to tell, whilst also being confident in challenging them on new ways to communicate our messages and meet our commercial objectives.
• Grasp of football culture – you're equipped with a core understanding of football culture and the language around our game (direct experience working in football or sport is not essential).
• Best‑in‑class communicator – you're able to establish and maintain impactful relationships with a wide range of colleagues, and you lean on your effective presentation skills to inspire stakeholders with the brilliant ideas you and your team develop.
• Proud ambassador for our club – you are a positive and driven individual who has the drive and desire to move us forward, with a clear view on our creative strategy, and you have a keen eye for detail and are able to act as a guardian of our brand tone of voice and guidelines.

Why choose us

At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:

• An exciting reward and recognition scheme
• Generous holiday allowance which increases with your length of service
• Great internal learning and development programmes
• A flexible hybrid working model
• Priority access to apply for match tickets
• A competitive health and wellbeing benefits package
• A leading Employee Assistance Programme
• Great discounts with some of our Partners

Discover why ‘Our Gunners’ are proud to be part of our team – view their stories here.

Arsenal for Everyone

Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.

Disability Confident Leader

We are a Disability Confident Leader. We actively welcome and encourage applications from people with disabilities and long‑term health conditions. If you need disability‑related adjustments to the recruitment process, please indicate this in the application.

If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, you may be eligible to apply for an interview via the Disability Confident Scheme – please indicate this in your application form below. The information you share with us about your health or disability will not be used in recruitment decisions.

Our Commitment to Safeguarding

We are committed to ensuring that our environments for children, young people and adults at risk remain safe and inclusive. We therefore require successful candidates to complete a DBS check and other essential background checks prior to starting their employment. Depending on the responsibilities of the role, a DBS will be either a basic, standard, or enhanced check.

Application Closing Date - Tuesday 9th December 2025

Please note: we reserve the right to close the position early if application volumes are particularly high. We encourage you to get your application in sooner rather than later.

Updates on the status of your application will be sent via email, please routinely check your spam and junk folders, as occasionally emails sent via the Teamtailor platform will find themselves there.

Good luck!