Creative Automation & Templatization Specialist

Experis; Telford; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global marketing firm is looking for a Creative Automation & Templatization Specialist based in the UK, focused on driving efficiency in global marketing asset production. This hybrid role involves designing scalable templates, integrating them into workflows, and collaborating with teams using advanced tools like generative AI. The ideal candidate should have relevant experience in managing marketing assets and ensuring brand consistency across various platforms. Join us to optimize creative processes and enhance content generation with cutting-edge technology.

Qualifications

• Experience with designing scalable templates for marketing assets.
• Proficient in using Adobe Creative Cloud Libraries.
• Ability to leverage generative AI tools for content creation.

Responsibilities

• Design and maintain scalable templates for global marketing assets.
• Integrate templates seamlessly into marketing workflows.
• Manage asset distribution and synchronization.
• Leverage generative AI tools to enhance content creation.
• Collaborate with cross-functional teams to maintain brand consistency.

Skills

Adobe Stack

Generative AI tools

Process automation systems

Cross-functional collaboration

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.