Contract- Lead Generation Specialist

Sphere Digital Recruitment; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A recruitment agency in Greater London is looking for an individual to identify market segments with purchasing influence, develop engaging content, and set up outreach workflows using various tools. This role requires collaboration with marketing and data teams, producing weekly reports on campaign metrics, and attending client meetings to ensure alignment. The candidate should possess strong communication and analytical skills, with experience in marketing automation tools. This position aims to enhance client engagement and lead generation.

Responsibilities

• Identify segments within the target market that hold purchasing influence.
• Develop branded content to engage the target audience.
• Set up outreach workflows using tools like Dynamics 365 and LinkedIn Sales Navigator.
• Monitor and optimise communication journeys to validate decision-makers.
• Collaborate with teams to produce campaign assets.
• Work with client data and CRM teams to enhance targeting.
• Coordinate with marketing functions for improved campaign results.
• Engage with customer success teams to align expectations.
• Produce weekly reports on key performance metrics.
• Attend client office periodically to build relationships.

Job description

• Identify segments within the target market that hold purchasing influence, grouping them by role, interests, and intent signals.

• Develop or oversee the development of branded content designed to encourage these audiences to express interest in the client's technology or software solutions.

• Set up and deliver outreach workflows using the tools currently available to the client, such as Dynamics 365 marketing features, Outlook, and LinkedIn Sales Navigator.

• Monitor and optimise these communication journeys, nurturing prospects to validate decision‑maker status, build intent, and provide qualified leads to the client.

• Collaborate with copywriters and designers to produce any required campaign assets.

• Work alongside the client's data and CRM teams to enhance segmentation and targeting.

• Coordinate with the client's wider marketing functions including organic and paid media when additional channel support will improve campaign results.

• Engage with the client's customer success or account-servicing teams as needed to ensure expectations remain aligned.

• Produce weekly reports outlining key performance metrics and campaign progress.

• Attend the client's office periodically to establish strong working relationships and maintain effective processes; the specific schedule will be agreed.