Content Marketing Manager

ZAVA; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A digital healthcare platform in London is seeking a Content Marketing Manager to drive engaging content across multiple channels. The ideal candidate will have 3-5 years of marketing content experience, particularly in healthcare or tech. This hands-on role requires strong copywriting skills and collaboration with various teams to ensure impactful messaging. The company offers a flexible working environment and a range of employee benefits.

Benefits

33 days annual leave

Free access to Wellness Cloud

Remote and flexible working options

£500 training budget annually

Vitality Private Health Insurance

Qualifications

• 3 to 5 years of experience in marketing content, ideally in healthcare, tech, or another regulated industry.
• Ability to translate briefs and strategy into effective content that performs.
• Experience adapting content across markets or partner brands is a plus.

Responsibilities

• Plan, create, and optimise multi-channel marketing content.
• Tailor messaging for different audiences and UK locales.
• Use data to inform content decisions and test variations to improve performance.

Skills

Strong copywriting skills across channels

Performance-driven campaign experience

Interest in content innovation and AI

Collaborative mindset

Job description

About ZAVA

We\u2019re on a mission to provide our patients with accessible and dependable healthcare at a fraction of today\u2019s cost. Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial and Operations Specialists works collaboratively to develop and maintain a digital healthcare platform that suits our patients\u2019 needs and schedules. It\u2019s our motivation to continue fulfilling their needs and to expand further to meet the needs of others, ensuring we\u2019re always there with the latest tech, treatments and advice. We\u2019re doing more than providing healthcare, we\u2019re enabling and empowering people by making healthcare work for them. We\u2019re here because we care about healthcare, and we plan to be the largest digital primary healthcare platform for people across Europe.

About the role

We\u2019re looking for a Content Marketing Manager to help shape and deliver compelling, high-performing content across all UK locales, including our partner services. You\u2019ll work closely with colleagues across Paid, Retention, Organic and Creative to bring campaigns to life and ensure messaging is clear, engaging and aligned with our strategy.

You\u2019ll also collaborate closely with other content team members and lead on cross-locale and cross-channel content initiatives. Your work will help keep our messaging consistent, impactful and patient-focused across the full journey.

You\u2019ll be part of a growing team of more than 10+ content and creative specialists. Together with medical writers, marketing content creators, UX writers and designers, you\u2019ll deliver content that is clear, helpful and human.

This is a hands-on mid-weight role for someone who combines creativity with a sharp eye for performance. You will be comfortable working in a fast-paced environment, enjoy collaborating with others and be curious about the role of AI in scaling content creation without compromising quality.

Key Accountabilities

• Plan, create, and optimise multi-channel marketing content including landing pages, CRM journeys, referral campaigns, and service promotions
• Tailor messaging for different audiences and UK locales, including partner services
• Collaborate with Paid, Retention, Organic, and Creative teams to align campaign priorities and messaging
• Work with the Creative team to develop assets that bring ideas to life
• Use data to inform content decisions and test variations to improve performance
• Ensure all content is accurate, user-friendly, medically compliant, and aligned with our tone of voice
• Contribute to streamlining and scaling content workflows, including the use of AI tools
• Support the wider content and UX writing team with cross-functional initiatives

Technical skills & experience

• 3 to 5 years of experience in marketing content, ideally in healthcare, tech, or another regulated industry
• Strong copywriting skills across channels, with the ability to adapt for different audiences and formats
• Experience working on performance-driven campaigns across Paid, CRM, or Organic channels
• Ability to translate briefs and strategy into effective content that performs
• Interest in content innovation and AI, with a desire to explore how tools can help scale content
• Strong editorial judgement and attention to detail
• Experience adapting content across markets or partner brands is a plus
• Collaborative mindset with experience working alongside designers, marketers, and product teams

Nice to have, but not at all essential

• Experience in the healthcare industry or a tech company

Personal qualities

• Humble; you listen and take on feedback, you are kind and caring to those around you.
• Inquisitive; you question the status quo, dare to do things differently and explore the possibilities.
• Resilient; you embrace change and face challenges.
• Macher; you are innovative and rise above the rest to use your initiative to improve, develop and deliver.
• Collaborative; you actively share ideas, work together to drive goals as a team.
• People-focused mentality, you lead the way in incorporating user feedback, behaviours and data to hone your designs.
• You are compassionate, empathetic and have a passion for your craft. You love what you do and always look to improve and bring that enthusiasm to the team.

Benefits

• 33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off
• Free access to Wellness Cloud, advice, counselling, and corporate discounts
• 20% off all ZAVA products & services for you and your friends and family
• Remote, hybrid, and flexible working (role dependent)
• MacBook Pro (role dependent)
• Flexible bank holidays - take the ones that matter the most to you.
• Additional benefits following the probation period:
  • £500 training budget per year
  • Vitality Private Health Insurance + Vitality discounts including Headspace membership
  • Healthcare cash back plan through SimplyHealth
  • Company sabbatical after 2 years
  • Opportunity to work from overseas for 2 months each year (role dependent)
  • Cash vouchers after 3, 5, and 10 years of service

We are working hard to try and level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don\u2019t think you meet all the requirements that you see above, we encourage you to apply and tell us what we can do to give you your best shot - if you want. Please note: certain positions will be subject to a satisfactory DBS check.