Content Marketing Executive

ANS Group; Bramhall; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading tech company in the UK is looking for a Content Marketing Specialist to create impactful content that drives brand value and generates conversions. You will collaborate with sales, marketing, and product teams, producing various content types including blogs, videos, and case studies. The ideal candidate should have experience in content creation and strong communication skills. This dynamic role requires a flair for digital content and the ability to adapt in a fast-paced environment.

Qualifications

• Experience in content creation, marketing, communications or similar role.
• Excellent written and verbal communication skills.
• Flair for digital content creation, including ability to shoot and edit video content.
• Excellent attention to detail and organisational skills.
• Strong personality with interpersonal skills.
• Ability to thrive in a dynamic, fast-paced environment.

Responsibilities

• Research and develop insights into various tech markets.
• Create content ideas based on audience insights.
• Develop and deliver multi-channel content plans.
• Produce content assets with the creative team.
• Work with the sales team to create customer case studies.
• Optimize content for SEO.

Skills

Content creation

Written communication

Digital content creation

SEO optimization

Video editing

Interpersonal skills

Job description

As one of the fastest growing tech businesses in the UK, the Content Marketing Specialist will create content that creates impact, drives consideration and generates conversions. Working closely with sales, marketing, and product teams, you will be responsible for creating inspiring and engaging content to help increase our sales pipeline, drive brand value and create advocacy among current customers. The content you will be responsible for will vary from blogs, videos, email campaigns, customer case studies, web content.

Responsibilities

• Researching and developing insights into Cloud, Security, Data, AI and Business Apps markets.
• Coming up with content ideas for our ICP audiences based on insights.
• Developing and delivering multi-channel content plans.
• Collaborate with subject matter experts within the business to gather insights and create compelling content.
• With the help of the creative team and content writer, producing content assets such as blogs, white papers, emails, social media posts, video and storyboards, posters, billboards and paid ads.
• Work with the campaign team to create ideas based on market insight.
• Work with the sales team to create a steady pipeline of customer case studies and craft them into stories showcasing our work.
• Create content consistent with ANS brand tone of voice.
• Optimise content for SEO and work closely with the SEO lead to improve search rankings.
• Work with the wider marketing team to develop content for multiple channels.
• Filming and editing video content for social media and other channels.
• Reporting and coming up with strategies to improve content performance.

Qualifications

• Experience in content creation, marketing, communications or similar role.
• Excellent written and verbal communication skills.
• Flair for digital content creation, including the ability to shoot and edit video content (familiarity with filming equipment and editing software required).
• Excellent attention to detail and organisational skills.
• Strong personality with interpersonal skills.Ability to thrive and enjoy a dynamic, fast-paced environment.
• Willingness to learn and collaborate with other teams across the business.