Content & Channel Specialist

McLaren; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading automotive company in the UK is seeking a dynamic individual to join their Global Brand & Client Department. The role focuses on executing and crafting brand stories, turning creative concepts into high-quality assets across various channels. Candidates should exhibit creativity and the ability to collaborate across departments to meet high standards. This position is vital for driving attention and enhancing McLaren's brand presence.

Qualifications

• Proactive and dynamic individual with creativity.
• Experience in turning creative territories into high-quality assets.
• Ability to work closely with multiple departments.

Responsibilities

• Execute and craft McLaren's brand stories.
• Deliver high-quality, channel-ready assets on time.
• Manage metadata and ensure content meets standards.

Job description

Reporting to Head of Brand Marketing & Communications, working to support the Channel and Creative Manager this is an exciting opportunity for a proactive, dynamic and creative individual to join the Global Brand & Client Department at McLaren Automotive.

Responsibilities

• Execute the craft that makes McLaren’s stories impossible to ignore.
• Turn approved creative territories and storylines into high‑quality, channel‑ready assets – film, photography, social media assets, digital assets and retailer materials – delivered on time, on brand and optimized for performance.
• Work closely with the Manager, Channel & Creative, Social/Website/Configurator, Product Marketing & Communications, Campaigns and Media Communications to keep the creative engine running at pace.
• Quality‑control assets that power launches and sustain storytelling across markets, deploying them to teams for distribution.
• Convert master creative into platform‑specific executions that feel precise, modern and unmistakably McLaren, meeting accessibility standards and ultra‑luxury expectations for craft and discretion.
• Manage metadata, tagging, rights and embargo discipline in the content management system and package localization‑ready toolkits for distributors/retailers.
• Ensure content not only looks world‑class but also drives attention, consideration, test‑drives and orders.