Consumer Insights Manager

Autotrader; Manchester; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading automotive marketplace in Manchester is seeking a Consumer Insights Manager to enhance understanding of brand perception and drive marketing strategies through data analysis. This role involves leading consumer tracking studies and turning complex data into actionable insights while collaborating with various teams to optimize decision-making. The ideal candidate will have strong experience in marketing analytics and stakeholder management. The position offers an attractive salary and comprehensive benefits, supporting both personal and professional development.

Benefits

28 days holiday plus bank holidays

Pension scheme with employer contributions

Private medical cover

Hybrid working model

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Qualifications

• Proven experience of using data to drive marketing decisions.
• Experience working with media measurement tools like Nielsen.
• Strong collaboration skills across multiple teams.

Responsibilities

• Lead consumer and brand tracking studies.
• Translate data into actionable insights.
• Collaborate with teams to guide decision-making.

Skills

Data analysis

Marketing strategy

Stakeholder management

Brand tracking methodologies

Excel proficiency

Strong communication

Tools

Google Analytics

Tableau

Power BI

Job description

You’ve probably heard of Autotrader, but do you know what we’re all about?

We’re the UK’s leading automotive marketplace, a heritage brand, and a tech darling of the stock market. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.

In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously. At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together.

Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.

About the job

We’re looking to recruit a Consumer Insights Manager to be based out of our Manchester campus.

This newly created opportunity is more than just a research role. It’s a rare chance to lead on how we understand, track, and influence the perception of one of the UK’s most recognisable brands. You’ll work at the intersection of brand, marketing, and analytics, helping us to truly understand our consumers and drive smarter decisions with stronger results.

In this role, you’ll lead our consumer and brand tracking studies, helping us understand how people perceive Autotrader and what drives their car-buying decisions. You’ll turn data into actionable insight, translating complex findings into clear, compelling narratives that influence our brand strategy, messaging, and media planning. By working closely with our research, media, and analytics teams, you’ll ensure our approach is insight-led and continuously evolving.

You’ll also play a key role in not just assessing the performance of our brand and media but helping to build a story about how consumers users our site and inform the product decisions that the business makes. This role is all about connecting the dots between data and strategy and helping us land our consumer story across the business. You’ll be collaborating with internal stakeholders (including our product, finance and marketing teams) as well with external media agencies, you’ll help guide decision-making, optimise marketing spend, and ensure our consumer data lands across the business. This isn’t just a brand role, it’s about shaping and connecting our broader consumer data insights!

If you're passionate about understanding what makes brands tick and how data can shape perception, strategy, and success, then we’d love to hear from you.

What we're looking for

• Experienced leading complicated workflows which involve multiple stakeholders and sources of data
• Proven experience of using data to drive marketing decisions.
• Experience working with media measurement tools (e.g., Nielsen, Brandwatch, or similar platforms).
• Experience working with Senior stakeholders across a business (including C-level)
• Proven experience in marketing analytics, brand insights, media performance.
• Confident leading brand tracking methodologies and embedding research findings
• Strong Excel skills, with experience handling large datasets and creating reports.
• Excellent communication skills, with the ability to present complex data in a clear and actionable way.
• Strong collaboration skills across multiple teams and agencies to ensure insights are embedded across initiatives.

Though not essential it would be a plus if you had any of the below:

• Proficiency in analytics tools such as Google Analytics, Looker, Tableau, Power BI, or similar.
• Experience working collaboratively with research agencies, media agencies and partners to gather and share insights to drive marketing strategy and demonstrate business impact.

During our application process, you will be asked two questions to help us learn more about you and how you align with our values. These will be used as part of our selection criteria, to determine if we progress your application further.

We’re offering a salary of £50,000 – £60,000, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.

You'll have 28 days holiday per year, and that's in addition to bank holidays and half day closures on Christmas and New Year's Eve.

That’s not all. You'll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more.

We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.

On top of all that, our hybrid model, Connected Working, combines the best of both worlds – office and home working. You’ll have two fixed weekly office days for team collaboration and one more of your choice to suit your work-life balance.

Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.

#LI-MJ1 #LI-Hybrid

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