Commercial Sales Executive

Phee Farrer Jones; Greater London; On-site; GBP 28,000 - 32,000; Full time

Job summary

A premier events company located in Wimbledon is seeking a Commercial Sales Executive to focus on generating new business through the sale of exhibition stand space and sponsorship packages. You will drive revenue by building client relationships and supporting marketing strategies. The ideal candidate will have a proven sales track record, strong communication skills, and proficiency in client management. This role offers a salary of £28k - £32k plus commission, with the opportunity for international travel.

Qualifications

• Proven track record in sales and revenue generation.
• Ability to build and maintain strong client relationships.
• Strong communication and negotiation skills.

Responsibilities

• Sell exhibition stand space and sponsorship opportunities.
• Achieve individual and team revenue targets.
• Manage existing customer relationships effectively.
• Develop and execute marketing strategies.

Skills

Sales experience

Client relationship management

Outbound calling

CRM proficiency

Proposal creation

Job description

Commercial Sales Executive

Location: Wimbledon

Hours: 08:45-17:00

Reports to: Group Head of Sales / Sales Director

Salary: £28k - £32k + Commission

Role Overview

The Commercial Executive will focus on generating new business through the sale of exhibition stand space and sponsorship packages. The role is responsible for driving revenue, building strong client relationships, and contributing to the growth and development of the exhibition in alignment with the commercial strategy set by senior leadership.

Key Responsibilities

Sales & Revenue Generation

• Sell exhibition stand space and sponsorship opportunities to new and existing clients.
• Achieve and exceed individual and team revenue targets and KPIs.
• Conduct 60 calls or 90 minutes of outbound calling per day to maintain a strong activity level.
• Identify and pursue new business opportunities to build a robust sales pipeline.
• Create compelling and tailored proposals that clearly communicate value.
• Respond promptly to incoming sales enquiries from web and direct channels.

Client Relationship Management

• Arrange and attend sales meetings (virtual or in person) to understand client objectives and recommend solutions.
• Manage existing customer relationships throughout the full show cycle.
• Build strong rapport and trust with clients to maximise satisfaction and return on investment.
• Ensure all customer enquiries are handled efficiently and professionally.

Account & CRM Management

• Accurately record all customer and account information within the CRM system.
• Maintain and update CRM data to ensure quality and completeness.
• Plan and prioritise daily activities to strengthen client relationships and maximise sales productivity.

Marketing & Commercial Support

• Contribute to the development and execution of effective marketing strategies to promote exhibition offerings.
• Support the creation of marketing communications aimed at generating leads and nurturing existing clients.

Other Responsibilities

• Travel internationally when required for meetings, events, and exhibitions.
• Undertake additional ad-hoc tasks as required by the business.

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