Category Development & Trade Marketing Manager - Away from Home

Heinz; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Category Development & Trade Marketing Manager to drive growth in the Away From Home business. This pivotal role involves a blend of external customer engagement and internal strategic execution, focusing on building relationships with key wholesalers while leveraging data to inform decision-making. You'll be at the forefront of category insights and trade marketing initiatives, ensuring that our strategies resonate with market demands. Join a forward-thinking team that values excellence, creativity, and a customer-centric approach, where your contributions will significantly impact the business and your career trajectory.

Benefits

Flexible working approach

Private medical cover

Employee discount on products

Market leading parental leave benefits

Exclusive gym discounts

3 volunteering days per year

Option to purchase additional holidays

Premium membership to Calm App

Qualifications

• 5+ years in Sales, Category Development, or Trade Marketing.
• Leadership experience managing teams/agencies for 3+ years.

Responsibilities

• Lead category insights for key customers in the wholesale sector.
• Develop trade marketing plans and execution tools for sales.

Skills

Analytical Skills

Customer-Centric Mindset

Leadership

Stakeholder Management

Commercial Acumen

Data-Driven Decision Making

Education

Bachelor's Degree

Tools

MS Office (Excel, PowerPoint, Outlook)

Circana

Job description

We have an excellent opportunity available for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will be responsible for generating and capturing opportunities with the National Wholesalers and Cash & Carry within our Route-to-Market channel.

This role will execute an even blend of Category Development responsibilities – such as providing range, display and RGM strategies externally; and Trade Marketing responsibilities – such as providing category-driving brand activations and B2B initiatives aimed at independent operators. This role requires a customer-centric mindset, strong analytical skill, and an ability to influence stakeholders through data-to-insight. We expect significant time spent externally with our wholesale customers – understanding their business, category dynamics, and customers. This is counter-balanced with an even blend of internal responsibilities, related to strategy creation and stakeholder management.

What you’ll do:

• Cat Dev: Be the ‘trusted advisor’ and lead category insights for our customers. Primary customer focus on Bidfood, Booker and Brakes, with secondary focus on the major Buying Groups in Regional Wholesale.
• Trade Marketing: Be the conduit between core Brand plans (local and global) and RTM trade marketing plans.
• Trade Marketing: Build materials and 360 selling tools for Sales to execute in-trade.
• Internal (TM): Leader of execution for JBP-invested (D&A) branded activations in RTM.
• Internal (CD): Owner of category data, insights & RGM evaluations.

What you’ll need:

Education & Experience

• Experience in Sales, Category Development and/or Trade Marketing (guideline 5+ years).
• Leadership experience managing teams/agencies (guideline 3+ years).
• Deep knowledge of food & beverage dynamics in AFH channel.
• Bachelor’s degree preferred.

Technical Skills

• Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
• Highly proficient in data analytics and familiar with Cat Dev data and reporting tools – e.g. Circana.
• Highly proficient in understanding operator behaviour and translating Marketing plans into Trade plans.

Professional Attributes

• Commercial acumen – ability to convey a strong value proposition, with strong analytical skill.
• Leadership & stakeholder management – capable of engaging, inspiring and influencing peers & leaders.
• Execution excellence – strong focus on driving excellence in execution to deliver optimal results.
• Data-driven decision-making – ability to analyze market data and make strategic recommendations.
• Customer-centric mindset – ability to build strong meaningful relationships with wholesalers and operators.

What we offer you:

• An ambitious employer; we only want the best for our people!
• An industry-recognised career development pathway.
• A meritocratic salary and bonus structure.
• Excellent training & coaching opportunities to develop your skills and behaviours.
• Flexible and hybrid working approach, including ability to work from abroad.
• Family-friendly and inclusive work environment, backed by leadership-sponsored Business Resource Groups.
• Private medical cover & Digital GP.
• Market leading parental leave benefits & sponsored nursery scheme.
• Employee discount on Heinz products!
• 3 volunteering days per year (Soup Kitchen, Magic Breakfast).
• Option to purchase additional holidays.
• Exclusive gym discounts & cycle to work scheme.
• Premium membership to Calm App.

Location(s): London - The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.