Care Home Occupancy & Relationship Manager

Barchester Healthcare; St Ippolyts; Remote; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Competitive commission

Discounts

Wellbeing support

Career progression

Job summary

Barchester Healthcare is seeking a Customer Relationship Manager to drive occupancy for a care home. You will handle enquiries, network locally, and support marketing initiatives to convert interest into residents.

Strong sales and marketing experience, CRM data analysis, and MS Office proficiency are essential; full UK driving licence required. This role offers a supportive team and development opportunities within Barchester.

Qualifications

• Proven sales and marketing experience, preferably in care/hospitality.
• Ability to analyse data in Salesforce or similar CRM system.
• Self-motivated, target driven with strong communication skills.
• Interpersonal and professional qualities; confident in engaging with residents and families.

Responsibilities

• Manage enquiries to improve conversion and occupancy targets.
• Network locally to raise home profile and generate enquiries.
• Support local marketing activities to generate leads and drive conversions.
• Identify opportunities to improve sales and marketing performance.
• Represent Barchester professionally in the community.

Skills

Sales experience

Marketing experience

CRM data analysis

Self-motivated

Interpersonal skills

MS Office (Excel/PowerPoint)

Full UK driving licence

Tools

Salesforce CRM

Job description

Barchester Healthcare is seeking a Customer Relationship Manager to drive occupancy for a care home. You will handle enquiries, network locally, and support marketing initiatives to convert interest into residents.

Strong sales and marketing experience, CRM data analysis, and MS Office proficiency are essential; full UK driving licence required. This role offers a supportive team and development opportunities within Barchester.