Care Home Occupancy & Relationships Manager

Barchester Healthcare; Upper Wick; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Attritive salary and commission

Retail and leisure discounts

Wellbeing support and Best Doctors

Team development opportunities

Job summary

Barchester Healthcare is seeking a Customer Relationship Manager to join our care home team and drive occupancy through proactive sales, marketing, and community networking. You will handle inquiries, develop the home’s digital profile, and represent the home with professionalism, delivering excellent customer service and informative tours.

With a strong focus on occupancy targets, you will analyse data in Salesforce, engage with the local community, and collaborate with the management team to

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data in Salesforce or a similar CRM.
• Self-motivated and target driven.
• Excellent interpersonal and professional qualities.
• Proficient in Microsoft Office (Excel/PowerPoint).
• Full UK driving licence.

Responsibilities

• Represent Barchester and the home in a friendly, professional manner.
• Own all sales activity for the home and drive occupancy.
• Talk to potential residents over the phone and conduct informative tours.
• Engage with residents and relatives to understand needs.
• Respond to sales enquiries and generate leads.
• Support local and wider marketing activities to boost enquiries and occupancy.
• Maintain a contacts database and contribute to marketing performance improvements.

Skills

Sales experience

Marketing experience

CRM data analysis

Interpersonal skills

Self-motivated

Office suite (Excel/PowerPoint)

Tools

Salesforce

Job description

Barchester Healthcare is seeking a Customer Relationship Manager to join our care home team and drive occupancy through proactive sales, marketing, and community networking. You will handle inquiries, develop the home’s digital profile, and represent the home with professionalism, delivering excellent customer service and informative tours.

With a strong focus on occupancy targets, you will analyse data in Salesforce, engage with the local community, and collaborate with the management team to