Care Home Occupancy & Relationship Manager

Barchester Healthcare Homes Limited; York and North Yorkshire; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Attritive salary + commission

Discounts on retail/leisure

Wellbeing support

Career progression

Job summary

Barchester is recruiting a Customer Relationship Manager to join our prestigious care home team in York. This role focuses on driving occupancy by handling enquiries, developing the home’s digital profile, and networking with the local community.

You will manage the full sales cycle, deliver marketing activities, generate leads, and convert enquiries into residents. The ideal candidate has proven sales/marketing experience, CRM data analysis skills (e.g., Salesforce), strong communication, and a

Qualifications

• Proven sales and marketing experience, preferably in care/hospitality
• Ability to analyse CRM data and use insights to drive occupancy
• Self-motivated, target-driven professional with strong interpersonal skills and professionalism

Responsibilities

• Represent Barchester in a friendly and professional manner
• Manage all sales activity for the home to drive occupancy
• Talk to potential new residents over the phone and provide welcoming tours
• Engage with residents and relatives to understand experiences and needs
• Respond to sales enquiries and generate local marketing leads

Skills

Sales experience

Marketing experience

CRM data analysis

Interpersonal skills

Microsoft Office

Driving licence

Tools

Salesforce

Job description

Barchester is recruiting a Customer Relationship Manager to join our prestigious care home team in York. This role focuses on driving occupancy by handling enquiries, developing the home’s digital profile, and networking with the local community.

You will manage the full sales cycle, deliver marketing activities, generate leads, and convert enquiries into residents. The ideal candidate has proven sales/marketing experience, CRM data analysis skills (e.g., Salesforce), strong communication, and a