Care Home Occupancy & Relationships Lead

Barchester-Healthcare; Bridlington; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Attritive salary

Competitive commission structure

Wellbeing support

Job summary

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. You will handle enquiries, deliver tours, and network locally to drive occupancy and enquiries.

A professional sales background with CRM data analysis is essential, with strong communication and Microsoft Office skills. This role involves representing the home with a friendly and professional manner, supporting marketing activities, and developing relationships within the community to grow

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data in a CRM system (e.g., Salesforce).
• Self-motivated, target driven with strong interpersonal skills.
• Confident user of Microsoft Office (Excel/PowerPoint).
• Full UK driving licence is required.

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets.
• Represent the home with excellent communication and tours.
• Network locally to raise profile and generate enquiries.
• Assist local and wider marketing activities to generate enquiries.
• Identify opportunities to improve sales and marketing performance.

Skills

Sales experience

Marketing

CRM analysis

Interpersonal skills

Microsoft Office

Full UK driving licence

Tools

Salesforce

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. You will handle enquiries, deliver tours, and network locally to drive occupancy and enquiries.

A professional sales background with CRM data analysis is essential, with strong communication and Microsoft Office skills. This role involves representing the home with a friendly and professional manner, supporting marketing activities, and developing relationships within the community to grow