Campaigns Lead | Senior Demand Gen & Growth

Grant Thornton; City of Edinburgh; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Tailored development programmes and 1:

Flexible bank holidays

Pension, life assurance and private医疗

Discounts and gym memberships

Job summary

Grant Thornton UK LLP is looking for a Campaigns Lead at Senior Manager level to own the campaign engine at the heart of our marketing.

You’ll turn campaign requests into clear, qualified briefs and sequenced plans that our channel teams can deliver, ensuring prioritisation and measurable commercial impact across our portfolio. This hybrid UK role requires collaboration with GTM leads and cross-functional teams.

Qualifications

• Proven experience leading a multi-channel campaign function at a senior level.
• Experience managing and developing a campaign team.
• Experience in professional services, financial services, or a B2B environment.
• Strong stakeholder management and data-driven approach.

Responsibilities

• Turn business needs into scoped, qualified campaign briefs.
• Own and evolve campaign framework across channels (always-on, integrated, ABM, events).
• Manage campaign calendar and prioritisation with Head of Demand Generation.
• Collaborate with Digital Marketing, Events, Content, Design and Communications.
• Run governance and post-campaign reviews; capture lessons.
• Provide campaign-level performance reporting to GTM leads and service lines.

Skills

Campaign leadership

Stakeholder management

Data-driven decisions

Commercial acumen

Tools

CRM reporting

Microsoft Dynamics

Job description

Grant Thornton UK LLP is looking for a Campaigns Lead at Senior Manager level to own the campaign engine at the heart of our marketing.

You’ll turn campaign requests into clear, qualified briefs and sequenced plans that our channel teams can deliver, ensuring prioritisation and measurable commercial impact across our portfolio. This hybrid UK role requires collaboration with GTM leads and cross-functional teams.