Senior Campaigns Lead, Demand Generation

Grant Thornton UK; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Tailored development programmes

Flexible bank holidays

Pension, life assurance and private医疗

Job summary

Grant Thornton UK LLP, a leading global audit, tax and advisory firm, seeks a Campaigns Lead at Senior Manager level. You will own the campaign engine, turning requests into briefs and sequenced plans for channel teams, reporting to the Head of Demand Generation.

You’ll lead a team of eight, prioritise work and ensure campaigns deliver measurable commercial impact. Based in the UK with hybrid offices and travel to London as needed, you’ll shape how briefs are scoped, drive governance, and

Qualifications

• Proven experience leading multi-channel campaigns at a senior level.
• Experience managing and developing a campaign team.
• Experience in professional/financial services or B2B environments.

Responsibilities

• Turn business needs into scoped, qualified campaign briefs with objectives, audiences and success metrics linked to commercial outcomes.
• Own and evolve the campaign framework across always-on, integrated, brand, proposition-launch, ABM, events and reactive campaigns.
• Prioritise and sequence campaigns with the Head of Demand Generation.
• Coordinate with Digital Marketing, Channel Marketing, Events, Content, Design and Communications for joint planning.
• Run governance and post-campaign reviews; apply lessons to future campaigns.
• Own campaign-level performance reporting for GTM leads and service lines.

Skills

Senior leadership

Campaign management

Multi-channel campaigns

Stakeholder management

Commercial acumen

Data-driven

Campaign briefing

AI in marketing

AI briefing tools

Tools

Microsoft Dynamics

Job description

Grant Thornton UK LLP, a leading global audit, tax and advisory firm, seeks a Campaigns Lead at Senior Manager level. You will own the campaign engine, turning requests into briefs and sequenced plans for channel teams, reporting to the Head of Demand Generation.

You’ll lead a team of eight, prioritise work and ensure campaigns deliver measurable commercial impact. Based in the UK with hybrid offices and travel to London as needed, you’ll shape how briefs are scoped, drive governance, and