Campaign Planning Manager - UK - 472 - Schroders

ZipRecruiter; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global investment manager is seeking a Marketing Campaign Planning Manager in London. The ideal candidate will have 5-7 years of experience in planning and managing marketing campaigns, particularly in a B2B context. Responsibilities include monitoring campaign performance and managing budgets. The role requires strong analytical skills and collaboration with senior stakeholders. Join us and help drive strategic marketing initiatives in a supportive environment.

Qualifications

• 5-7 years in planning and managing end-to-end marketing campaigns.
• Experience with B2B marketing is preferred.
• Ability to report on marketing budgets.

Responsibilities

• Own planning and roll-out schedules of campaigns and projects.
• Manage campaign production budgets and resource allocation.
• Monitor campaign performance and KPIs.

Skills

Campaign delivery strategy

Resource allocation

Data analysis

Collaboration with stakeholders

Digital marketing

Education

Marketing and/or management degree

Professional certifications (CIM, DMI, PMP)

Job description

Overview

Job title: Marketing Campaign Planning Manager
Business Area: Asset Management
Location: London
Reporting to: Head of Planning & Production

What you’ll do

• Own the planning and roll-out schedules of key central campaigns and projects.
• Work with the Head of Planning and Production to assign resources and maintain quality standards across all activity.
• Organise campaign production squads by prioritising resources and manage the overall budget of each major campaign/project.
• Work closely with other CoEs and marketing colleagues based in our global regions to ensure alignment with local goals and seasonal factors.
• Standardise planning workflows, including leading the campaign briefing process, ensuring clear and structured briefs for the Marketing Campaign Production Managers.
• Act as a leader within the Marketing Planning & Production team.
• Manage cross-team collaboration and stakeholder relationships, ensuring campaigns meet regulatory, legal, and risk requirements.
• Monitor campaign performance, track KPIs, and lead campaign planning, budget management, and resource utilisation to maximise campaign effectiveness.

The knowledge, experience and qualifications that will help

• 5-7 years in roles planning and managing end-to-end marketing campaigns and projects, particularly focusing on campaign delivery strategy, resource allocation, and execution across multiple channels. B2B marketing experience is preferential.
• Experience managing marketing budgets, with the ability to report and provide commentary on major expenditure.
• Ability to use data and analytics to drive marketing decisions, optimise campaign performance, and track KPIs against campaign objectives.
• Exposure to working on global or multi-regional campaigns is important, as the role involves adapting campaigns to different markets and collaborating across geographies.
• Proven ability to collaborate with senior stakeholders, cross-functional teams, and regional hubs.
• Experience in the asset and wealth management sector would be valuable.
• A proficient understanding of digital marketing strategies and platforms including CMS.
• Relevant qualifications would include Marketing and/or management degree. Professional certifications such as the CIM, DMI, or PMP.

What you’ll be like

• Motivated, highly organised and driven, with a keen eye for operations.
• Passion for project delivery, stakeholder engagement and digital marketing.
• Desire to seek out and embrace new ways of working and marketing techniques.
• Takes a flexible, agile decision-making approach to shape strategic direction.
• Responds positively to change.
• Takes personal accountability for ensuring that processes, risks, and controls are applied.
• Champions a culture where all colleagues feel valued and understand the role they play in the success of the business.
• High energy and enthusiasm, with a positive attitude to break down barriers and get things done.

We recognise potential, whoever you are

Our purpose is to provide excellent investment performance to clients through active management. An inclusive culture supports better decision-making and achieving our purpose. We are an equal opportunities employer. You are welcome here regardless of your background or beliefs.

About Us

We’re a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future. We have around 6,000 people on six continents, and we’ve been around for over 200 years, adapting as society and technology changes. What doesn’t change is our commitment to helping our clients and society prosper.