Campaign Manager

Forward Role; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in the UK is seeking a strategic B2B Campaign Marketing Manager to spearhead multi-channel campaigns that drive engagement and generate quality leads. The ideal candidate will design integrated marketing strategies targeting senior decision-makers across enterprises. Responsibilities include managing campaign execution, collaborating with sales and product teams, and analysing performance data. This role demands strong communication skills and a knack for creating impactful marketing messages.

Qualifications

• Proven experience in designing and executing B2B marketing campaigns.
• Strong analytical skills to optimise campaign performance.
• Ability to communicate effectively with senior decision-makers.

Responsibilities

• Design and deliver integrated lead-gen and brand campaigns.
• Manage end-to-end campaign execution and deliverables.
• Collaborate with Sales and Marketing teams for alignment.

Skills

Campaign strategy development

B2B marketing

Data analysis

CRM tools usage

Copywriting

Tools

Zoho

Job description

We're looking for a sharp, strategic B2B Campaign Marketing Manager to lead the charge on multi-channel campaigns that drive awareness and generate high-quality leads across enterprise audiences. If you thrive in a fast-paced environment, know how to speak to the C-suite, and love turning insight into impact, this role is for you.

What You'll Be Doing

• Designing and delivering integrated lead‑gen and brand campaigns targeting senior decision‑makers across enterprise organisations
• Building campaign strategies, messaging frameworks, and segmentation plans to engage C‑level, VP, and departmental leaders in Marketing, Compliance, and Data Governance
• Managing end‑to‑end campaign execution—from planning and copywriting to QA, launch, optimisation, and reporting
• Writing compelling campaign copy and briefing creative teams to produce standout assets
• Running campaigns across email automation, LinkedIn, paid social, content syndication, webinars, virtual events, and ABM
• Using Zoho (or similar CRM / automation tools) to build, test, and track campaign performance
• Analysing campaign data to extract insights and optimise for MQLs, engagement, and lead quality
• Collaborating with Sales, Product, and Marketing to ensure alignment with commercial goals and messaging
• Owning campaign timelines, budgets, and deliverables to ensure high‑quality execution