Business Manager (Learn to Swim)

We Are Swim; Coventry; On-site; GBP 60,000 - 80,000; Full time

Job summary

A community-focused swimming organization in Coventry is seeking a Learn to Swim Business Manager to oversee daily operations and ensure high-quality swimming experiences for children. The ideal candidate will manage a team, uphold safety and cleanliness standards, and engage actively with the community to attract customers. Strong leadership, communication skills, and a passion for quality service are essential in this role, which offers competitive pay and professional development opportunities.

Benefits

Competitive salary with bonus potential

Birthday off

Instant earned wage access

Fully funded training

Discounts on lessons for family and friends

Career progression opportunities

Qualifications

• Proven experience in a customer-focused environment.
• Confident communicator with customer interactions.
• Ability to maintain high operational standards.

Responsibilities

• Lead the venue team to deliver high-quality lessons.
• Maintain operational standards of safety and cleanliness.
• Manage customer communications and feedback.

Skills

Managing people or teams

Sales or business development

Excellent communication

Strong organization and planning

Passion for high standards

Knowledge of safeguarding policies

Ability to travel regionally

Full UK driving license

Education

Qualifications in business management or leadership

Job description

About swim@

Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim is on a mission to revolutionise swimming and change lives.

We believe every child should have the chance to learn to swim. Operating within schools and universities across the UK, we deliver high-quality lessons to children aged 3–11, helping to keep local pools open and communities active.

We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.

The Role

As a Learn to Swim Business Manager, you’ll lead your venue team to deliver an exceptional swimming experience for every child and family. You’ll be responsible for daily operations, ensuring lessons run safely, smoothly, and to the highest standards of quality and service.

You’ll set the tone for excellence by motivating your team, upholding our standards, and ensuring customers feel valued and supported every step of the way.

What You’ll Do

• Lead and support your venue team to deliver consistent, high-quality lessons and service.


• Maintain exceptional operational standards across safety, cleanliness, and presentation.


• Carry out regular quality checks and feedback sessions with instructors and team members.


• Manage customer communications, including calls and follow-ups to leads / enquiries.


• Monitor venue performance, attendance, and customer feedback, taking action where improvements are needed.


• Ensure full compliance with all safeguarding, health & safety, equality, and data protection policies.


• Collaborate with colleagues across swim@ and swim! centres across your region to share good practice and deliver a great experience for every family.


• Attract new customers through hyperlocal community engagement as well as retaining existing customers through high standards, quality lessons and customer service.

About You

You’ll be an organised, approachable leader who thrives on people development and takes pride in high standards. You enjoy being hands-on, solving problems, and making sure every detail contributes to a great customer experience.

Essential Skills & Experience

• Proven experience managing people or teams in a customer-focused or leisure environment.


• Sales or business development experience, ideally in a customer-service environment.


• Excellent communicator, confident with customer calls and in-person interactions.


• Strong organisation and planning skills with great attention to detail.


• Passion for maintaining high operational standards and team performance.


• Knowledge of safeguarding, health & safety, equality, and data protection best practice.


• Ability to travel regionally and stay overnight when required.


• Full UK driving license.

Desirable

• Qualifications in business management, leadership, or mentoring.


• Knowledge or experience within the learn-to-swim or wider leisure industry.


• Experience of quality assurance or compliance frameworks.


• Pool Plant Operator qualification desirable (training provided if not yet held).


• Swim teaching or coaching background with qualifications (training provided if not yet held)

What We Offer

• Competitive salary with bonus potential.


• Your birthday off, on us.


• Instant earned wage access, save as you earn and discount vouchers


• Fully funded training and ongoing professional development.


• Bright, positive working environment in modern, purpose-built facilities.


• Discounts on lessons for family and friends.


• Recognition, rewards, and regular team events.


• Career progression opportunities from venue leadership to regional and central opportunities.