Business Development Manager, (National Instrument Products)

Avnet LLC; Remote; GBP 60,000 - 80,000; Full time

Job summary

A global technology distributor is seeking a Business Development Manager for National Instrument products, remote-based in Leeds, UK. In this role, you will increase product awareness, exceed sales goals, and partner with sales teams to drive strategies. The ideal candidate brings technical sales experience, strong communication skills, and a proactive approach to identifying opportunities. This position offers a competitive salary and flexible working hours, along with extensive resources and support.

Benefits

Competitive salary

Company car

Flexible working hours

30 days vacation

Health insurance

Pension scheme

Qualifications

• Previous knowledge of NI products, both hardware and software.
• Proven technical sales experience.
• Ability to work independently and creatively.
• Strong verbal and written communication skills.

Responsibilities

• Increase product awareness and exceed sales objectives.
• Lead development of target NI accounts.
• Partner with sales teams to drive strategies.
• Identify opportunities in target customers.
• Develop regular account planning and reporting.
• Collaborate with key functional departments.

Skills

Knowledge of NI products

Technical sales experience

Strong communication skills

Ability to influence others

Strong organizational skills

Hunter mentality

Job description

Overview

Business Development Manager (National Instrument Products). Remote, full‑time position based in Leeds, United Kingdom. Posted today with an application deadline of January 31, 2026.

Farnell, an Avnet company, is a global high‑service distributor of technology products, services and solutions for electronic system design, maintenance and repair. We require a technically minded business development manager to support and partner with customers and suppliers regarding National Instrument (NI) product requirements.

Responsibilities

• Increase product awareness and exceed sales and profit objectives to increase market share.
• Lead development of target NI accounts in a territory to create value, drive revenue and become a trusted partner.
• Partner with outside and inside sales teams to drive and implement strategies, collaborating with inbound and outbound managers for efficiency.
• Proactively identify opportunities in target customers, maintaining partnerships through side‑by‑side peer coaching, phone calls and visits.
• Develop regular account and market planning – strategic 30/60/90‑day plans and end‑to‑end analysis and reporting to uncover business opportunities.
• Empower sales teams to collaborate with specialists for demo opportunities and identify viable customer bases for demos.
• Direct responsibility for a group of major/strategic customers in the region.
• Collaborate with key functional departments and stakeholders to ensure efficiency and support for assigned accounts and territory.

Qualifications

• Previous knowledge of NI products, both hardware and software.
• Proven technical sales experience.
• Strong verbal and written communication skills.
• Ability to influence others at all levels across the business, customer base and supplier.
• Self‑directed, creative, forward‑thinking; ability to work independently.
• Strong organisational skills.
• Ability to identify and qualify opportunities to expand business within a specified territory.
• Understanding of future electronics roadmap and how design and development in the electronics space impact future sales.
• “Hunter” mentality and sales skill set.

Benefits

• Participation in exciting projects with a supportive team environment.
• Flat hierarchies, short decision‑making paths and wide scope for decision‑making.
• Structured onboarding with the NEO program and designated induction training.
• Competitive salary and company car, also for private use.
• Flexible working hours, mobile working and a “workation” (10 days/year).
• 30 days vacation plus special leave days for private matters.
• Comprehensive group accident insurance.
• Subsidised company pension scheme.
• Additional payment for VWL, fitness allowance, job bike leasing, subsidised childcare facility and canteen.
• Employee Assistance Program.

Equal Opportunity Employer

Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. If you need special assistance or an accommodation to apply, contact our Human Resources Service Center:
Americas – [e-mail], Asia – [e-mail], EMEA – [e-mail].