Business Analyst - E2E Marketing BA Global Connected Customer

eTeam, Inc.; Bristol; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading consulting firm is seeking a Business Analyst to integrate delivery solutions based on analysis in a marketing context. The role involves capturing requirements, stakeholder management, and working closely with technology vendors. Candidates should have ample experience in business analysis and Agile methodologies. This is a contract position with a duration of 6 months, with a high possibility of a longer-term engagement.

Qualifications

• 6+ years of experience in business analysis and 5+ years of corporate IT experience.
• Experience working in Agile projects and educating stakeholders in Agile ways of working.
• CBAP (Certified Business Analysis Professional) or PMI-PBA certification preferred.

Responsibilities

• Capture business problems and functional/non-functional requirements.
• Translate business requirements into functionality and assess risks and feasibility.
• Interact with software suppliers to ensure business requirements are addressed.

Skills

Agile project experience

Understanding of Marketing/Campaign Management/CRM

Strong interpersonal and influencing skills

Ability to communicate concisely and clearly

Education

Bachelor's Degree preferably related to IT

Tools

Agile tooling (e.g., VSTS)

Job description

Job Title: Business Analyst - E2E Marketing BA Global Connected Customer

Location: London, UK (candidates should be okay to work from London post offices reopens)

Department/Practice: Business Analyst - E2E Marketing BA Global Connected Customer - Talent and Recruitment - 6+ years of exp

Job Purpose and primary objectives: This role plays an integrational part of the e2e delivery, around skills and quickly drive solutions based on the analyses will make this role successful.

Domain Skills

• Understanding of Marketing/Campaign Management/CRM
• Understanding of Offer Management/Loyalty

Key Responsibilities

• Precisely capture business problems, value drivers, and functional and non‑functional requirements, including health, safety, security, usability, data and supportability considerations.
• Translate business requirements into functionality and assess the risks, feasibility, opportunities and business impacts of various solution options.
• Assess and model processes, data flows and technology to understand current value and issues, and identify opportunities for improvement.
• Create clear documentation to communicate requirements and related information; keep it updated to align with the solution over the project lifecycle.
• Ensure traceability of requirements from business needs through testing and scope changes to the final solution.
• Interact with software suppliers, designers and developers to understand limitations, deliver system and database design elements and ensure that business requirements and use cases are handled.
• Configure and document software and processes using agreed standards and tools.
• Create acceptance criteria and validate that solutions meet business needs through defining and coordinating testing.
• Create and present compelling business cases to justify solution value and establish approval, funding and prioritisation.
• Initiate, plan, execute, monitor and control business analysis activities on projects within agreed parameters of cost, time and quality.
• Understand and stay abreast of relevant architectures and technologies related to a business area; research potential solutions and innovative ideas; guide and manage interactions with technology vendors.
• Lead stakeholder management activities, including facilitation of large design sessions.
• Lead teams to complete business analysis on projects and set direction for business analysis activities within large programmes or strategic initiatives.
• Guide business stakeholders to gain acceptance and sign‑off despite competing objectives; manage requirements to the smallest set that delivers the biggest impact in advancing business objectives and end‑user buy‑in.
• Describe technology in terms easily understood by business customers and set realistic customer expectations for the project outcome.
• Generate innovative approaches to existing problems or new opportunities.
• Work closely with stakeholders to build trust and understand their goals, motivations, constraints, risks and operating environment.

Special Challenges

• Respond to organisational and environmental changes during in‑progress activities.
• Guide business stakeholders to gain acceptance and sign‑off despite competing objectives.
• Manage requirements to the smallest set that provides the biggest impact.
• Describe technology in business‑friendly terms and manage expectations.
• Generate innovative approaches to problems or opportunities.
• Build trust and understand stakeholder goals and constraints.

Key Skills / Knowledge

• Agile project experience.
• Good understanding and experience of various Agile frameworks.
• Experience working in Agile projects and educating stakeholders, including Product Owners and business partners, in Agile ways of working.
• Experience in Agile tooling (e.g., VSTS) – mandatory.
• Agile certifications/trainings preferred.
• Understanding of systems‑engineering concepts and data/process analysis and modelling.
• Knowledge of the technology landscape, including current and future developments and the most commonly available products and integrated solutions.
• Ability to take a systematic and analytical approach to problem‑solving and pay close attention to detail.
• Experience analysing the alignment between business requirements and system capabilities.
• Strong interpersonal and influencing skills.
• Ability to communicate concisely and clearly.
• CBAP (Certified Business Analysis Professional) or PMI‑PBA certification preferred.
• Lean Practitioner training and experience are an asset.

Experience and Education

6+ Years of experience in business analysis; 5+ Years of corporate IT experience.

Minimum education: Bachelor's Degree preferably related to IT.

Contract Details

Duration: 6 months minimum with high possibility of longer‑term engagement.

Contractors required: 2

Start date: Immediate (please mention the date not ASAP)

Person Specification

• Negotiating
• Client‑facing
• Communication
• Assertive
• Team‑leading / team‑member skills
• Supportive