Brand & Product Marketing Manager

THG; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global ecommerce company in Manchester seeks a Product Marketing Manager to lead go-to-market strategies for Myprotein products. The role involves cross-functional collaboration and entails overseeing product positioning and messaging. Ideal candidates have a strong background in product marketing, are data-driven, and can thrive in a fast-paced environment. This position offers growth opportunities and various employee benefits, including enhanced leave and wellbeing support.

Benefits

Enhanced annual leave

Wellbeing support

Staff discounts

Access to on-site gym

Volunteer leave

Qualifications

• Proven experience in Product Marketing, Brand Marketing or Go-To-Market roles.
• Strong experience delivering end-to-end product launches in a fast-paced environment.
• Excellent stakeholder management skills.

Responsibilities

• Own product positioning, value propositions and messaging frameworks.
• Lead end-to-end go-to-market planning for new product launches.
• Leverage customer data and insights to inform product strategy.

Skills

Product Marketing

Brand Marketing

Stakeholder Management

Storytelling

Data-driven mindset

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Role

Product Marketing Manager (Go to Market)

Area

THG Nutrition

Reporting to

Associate Marketing Director

Role Location

THG HQ, 7-9 Sunbank Lane, Altrincham, WA15 0AF

About THG Nutrition & Wellness

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.

Why be a Product Marketing Manager at THG?

As Product Marketing Manager you will play a critical role in bringing Myprotein products to market, owning product positioning, messaging and go-to-market strategies across key categories. You will act as the bridge between Product, Brand, Commercial and Marketing teams, ensuring that every product launch is insight-led, commercially impactful and brand-consistent across all channels and markets.

This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced, global environment and is passionate about health, fitness and consumer-led storytelling.

Key Responsibilities

Product Strategy & Positioning

• Own product positioning, value propositions and messaging frameworks across assigned categories.
• Translate product features, nutritional science and innovation into compelling consumer-facing narratives.
• Develop and maintain product architecture, naming conventions and portfolio logic.

Go-To-Market & Launch Excellence

• Lead end-to-end go-to-market planning for new product launches, renovations and limited editions.
• Create comprehensive launch toolkits, including messaging, FAQs, claims, imagery guidance and channel priorities.
• Partner with Campaigns, Brand, CRM, Influencer, PR and Paid Media teams to ensure flawless execution.

Cross-Functional Collaboration

• Act as the key marketing partner to Product Development, Innovation, NPD and Commercial teams.
• Influence product roadmaps using customer insights, market trends and competitive analysis.
• Work closely with Regional and International teams to localise launches where required.

Consumer & Market Insight

• Leverage customer data, research and performance insights to inform product strategy and messaging.
• Monitor category trends, competitor activity and emerging consumer needs.
• Use post-launch analysis to optimise future launches and product performance.

Commercial & Performance Focus

• Support commercial planning through clear articulation of product benefits and key selling points.
• Track launch performance against KPIs including sales, conversion, engagement and awareness.
• Continuously optimise messaging and channel strategies based on performance data.

What skills and experience do I need for this role?

Essential

• Proven experience in Product Marketing, Brand Marketing or Go-To-Market roles, ideally within FMCG, nutrition, beauty or lifestyle brands.
• Strong experience delivering end-to-end product launches in a fast-paced environment.
• Excellent stakeholder management skills with the ability to influence cross-functionally.
• Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
• Data-driven mindset with experience using insights to shape strategy and execution.

Desirable

• Experience within sports nutrition, health & wellness or performance-led brands.
• Exposure to global or multi-market product launches.
• Understanding of e-commerce and DTC business models.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

We are an equal opportunities employer.

We're committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.

Please email [e-mail] if you require any additional support or need to make any adjustments to our recruitment process. You don't need to disclose your disability or condition, you just need to let us know what support you need or changes you need to make. If you're not sure, we can work with you to explore the available options.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.