Brand Marketing Manager

Aspire; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A fast-growing FMCG brand in Greater London seeks a Brand Marketing Manager to oversee creative campaigns and brand activations. This role involves executing product launches and enhancing brand visibility through various marketing initiatives. The ideal candidate will have experience in brand activation within a start-up environment, be organised, and demonstrate a passion for wellness products. This is a unique opportunity to shape a brand's future and work closely with its founders to implement impactful marketing strategies.

Benefits

Direct access to founders

Ownership of marketing function

Opportunity to see tangible results

Qualifications

• Experience in fast-growing brands, preferably within FMCG or beverage sectors.
• Proven ability to drive successful brand activations.
• Highly organised, proactive, and adaptable in a dynamic environment.

Responsibilities

• Lead creative campaigns and brand partnerships effectively.
• Execute product launches and seasonal marketing initiatives.
• Drive visibility through in-store activations and digital strategies.

Skills

Brand activation

Partnerships and sponsorships

Organisational skills

Collaborative working

Digital marketing

Job description

A fast-growing challenger FMCG brand is on the hunt for a Brand Marketing Manager to join their UK team! Already selling millions of products across DTC and retail channels globally, this purpose-driven brand is on a mission to help people think clearly, focus better, and achieve more. With huge expansion plans, this role offers the chance to bring the brand's vision to life and have real influence over its next stage of growth.

As the Brand Marketing Manager, you'll lead creative campaigns, activations, and partnerships, ensuring best-in-class execution across every touchpoint while shaping how the brand shows up and grows in the market.

Responsibilities:

• Drive ideation and execution across product launches, seasonal campaigns, and digital initiatives that grow awareness and sales.

• Build and nurture influences and creator relationships to engage audiences and grow the brand community.
• Plan and deliver in-store activations, sampling, and shopper marketing initiatives that boost visibility.
• Ensure all brand communications, campaigns, and touchpoints reflect the brand tone and messaging.
• Work closely with the founders to shape and execute their clear vision, requiring resilience, adaptability, and the ability to turn ideas into impactful campaigns.

The Candidate:

• A brand-first, marketer from a start-ups or scale-ups environment, ideally in the FMCG or beverages sector.
• Proven experience in delivering successful brand activation, partnerships and sponsorships.
• Highly organised, proactive, and comfortable juggling multiple priorities.
• Resilient, collaborative, and able to work directly with founders to bring a shared vision to life.
• Passionate about wellness, performance, and lifestyle products.

Why Apply?

• A chance to shape a fast-growing brand and leave your mark.
• Direct line to the founders with full ownership of the marketing function.
• Implement ideas quickly and see tangible results.

We Are Aspire Ltd are a Disability Confident Commited employer