Brand Manager

Valeo Foods; York and North Yorkshire; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading food company in the UK is seeking a Brand Manager (Retailer Own Brand) to manage a portfolio of retailer own-label products. This role is integral to the company's innovation agenda, requiring collaboration with retail customers and different internal teams. The ideal candidate will have proven experience in brand management within FMCG, excellent stakeholder management skills, and a strong understanding of retailer dynamics. This is an exciting opportunity to influence product development and delivery.

Qualifications

• Proven experience in brand management or customer marketing within FMCG.
• Strong understanding of retailer own-brand development.
• Excellent skills in stakeholder management.

Responsibilities

• Own and manage a portfolio of retailer own-brand products.
• Lead new product development and range reviews.
• Collaborate with cross-functional teams to deliver customer-specific brand plans.

Skills

Brand management

Stakeholder management

Project leadership

Job description

At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.

But that's not all – our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

Job Description

We are seeking a Brand Manager (Retailer Own Brand) to lead and develop a portfolio of retailer own-label products. This role sits at the heart of our commercial and innovation agenda, working closely with retail customers and internal teams to deliver compelling products that meet consumer needs and retailer strategies.

You’ll be responsible for managing the full product lifecycle — from insight and concept through to launch, optimisation, and range management.

Key Responsibilities

• Own and manage a portfolio of retailer own-brand products across agreed categories
• Work closely with retail customers to deliver against their own-label strategies
• Lead new product development, renovations, and range reviews
• Translate consumer, market, and category insights into strong product propositions
• Collaborate cross-functionally with Sales, R&D, Operations, Supply Chain, and Finance
• Build and deliver customer-specific brand plans and innovation pipelines
• Manage artwork, packaging, and specifications in line with retailer requirements
• Ensure projects are delivered on time, on cost, and to quality standards

Qualifications

• Proven experience in brand management, own-label, or customer marketing within FMCG
• Strong understanding of retailer own-brand development and retail customer dynamics
• Commercially minded with a clear focus on margin, cost, and value delivery
• Excellent stakeholder management and project leadership skills
• Highly organised, detail-driven, and comfortable managing multiple projects