Brand Manager Jack Links

Jack Link's Protein Snacks; Richmond; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading snack food company in Richmond seeks a seasoned marketing professional to implement brand strategy and drive growth. You will manage marketing activities, analyze market data, and ensure successful activations, requiring a strong background in FMCG marketing and brand management. The position offers a competitive salary, 27 vacation days, and a supportive work culture. Ideal candidates should have 7+ years of experience in marketing and comprehensive knowledge of the UK market.

Benefits

27 vacation days

Company pension plan

Annual bonus

ClassPass subscription

Nutritious food offered

Qualifications

• 7 years of FMCG marketing experience with a focus on brand management.
• Proven experience in ATL and BTL communication development.
• Strong planning and prioritization skills.

Responsibilities

• Implement brand strategy and evaluate effectiveness.
• Develop communication strategies and manage budgets.
• Analyze market information to fuel brand growth.

Skills

Digital Marketing

Management Experience

Analysis Skills

Project Management

Branding

Education

University Bachelor / Masters Degree

Tools

Microsoft PowerPoint

Job description

Responsibilities

• Implement brand strategy and brand positioning and evaluate effectiveness
• Grow the brand while educating on the benefits of the category;
• Set up activations / engagement plans for the Jack Links brand to achieve brand and commercial goals;
• Development implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
• Co-Development implementation and analysis of NPD launches working cross functionally with R&D and internal operations teams;
• Work closely with Category management Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;
• Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
• Support Shopper Marketing & Sales teams with necessary market brand and product information;
• Analyse market and consumer information to give clear recommendations to fuel future brand growth e.g. awareness relevance meaning portfolio pricing and communications;
• Manage marketing budgets within guidelines. Benchmark and understand competitor & market best practices.

Qualifications

• University Bachelor / Masters Degree Experience
• 7 years (leading) FMCG marketing with a focus on brand management including both communications activation portfolio management & innovation development and launches.
• Project management & cross functional team working.
• Proven experience in ATL and BTL communication development & implementation including digital and social campaigns.
• Proven track record in launching and executing NPD in market delivering sales growth and incremental penetration.
• Market knowledge / track record in the FMCG environment in the UK ideally also with experience in establishing new brands / new categories. Competencies
• Strong planning and prioritisation skills Apply business insights and knowhow
• Strong communication skills Identify business driver and set into action
• Project-management Manage complexity Strategic thinker strong executer and creative solver
• Customer / consumer focused
• Action oriented and able to influence others through clear and concise communication
• Highly self-motivated resilient and agile
• Profound working experience in the UK market

Additional Information

• By joining us you will Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
• Work in an open transparent and inclusive culture with colleagues from all over the world
• Receive a salary at market level that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days a good company pension plan and an annual bonus
• Boost your health with a ClassPass subscription and nutritious food offered by the company
• Attend our fun and engaging events
• Remote Work : No
• Employment Type : Full-time
• Key Skills
• Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding
• Department / Functional Area : Marketing
• Experience : years
• Vacancy : 1