Brand Manager

The Real Greek; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A growing restaurant group in Greater London is seeking a creative and driven Brand Manager to lead their marketing efforts. This role focuses on executing impactful campaigns while ensuring brand consistency across all touchpoints. The ideal candidate will have multisite experience in Hospitality or Retail, showcasing creativity and strong commercial acumen. You'll manage various marketing tools, collaborate with stakeholders, and report on performance. Competitive benefits include bonuses and discounts on food and drink.

Benefits

Bonus Scheme

28 Days Holidays (including bank holidays)

Employee Assistance Programme

50% off Food & Drink

Qualifications

• Experience working in a multisite business as a Brand or Marketing Manager.
• Solid brand‑building experience, essential creativity.
• Attention to detail and ability to manage multiple projects.

Responsibilities

• Support in shaping and executing the annual brand plan.
• Act as brand guardian across all guest touchpoints.
• Lead CRM activities with social & content manager.

Skills

Brand-building experience

Creativity

Strong commercial acumen

Planning and organisational skills

Proactive attitude

Passion for food and hospitality

Tools

CRM systems

Booking platforms

WordPress

Job description

About Us :

As part of The Fulham Shore group, The Real Greek is a growing set of restaurants serving delicious and healthy dishes from Greece and the Eastern Mediterranean, where people have a passion for good food, family and life.

We’re obsessed with Greece and warm Greek hospitality, based on the concept of Filoxenia (love of strangers). Our food is made to be shared; we focus on meze / small plates, souvlaki grill and a Greek Sangria that outsells Aperol.

About the Opportunity :

We are looking for a super creative, driven, and dedicated Brand Manager who can own the marketing calendar and execute impactful end to end marketing campaigns.

At the cusp of a rebrand this is an exciting time for The Real Greek, you’ll be involved in all aspects of the marketing mix – including brand campaigns, local marketing initiatives, Brand Creative, plus digital touchpoints such as our website and CRM. Based out of our Soho office or restaurants 4 days per week.

Reporting to the Senior Marketing Manager this is a pivotal role in delivering our ambitious plans with lots of potential to shape the evolution of the brand.

What You Will Do :

• Support the Senior Marketing Manager in shaping annual brand plans, while executing the 360° marketing calendar, ensuring focus on the right initiatives to drive KPIs and company growth.
• Act as the brand guardian across all guest touchpoints at all times, including in‑restaurant materials, website, social media, CRM, and PR - maintaining consistency with brand guidelines and tone of voice.
• Own and maintain the always‑on local marketing strategy, balancing national campaigns with tailored, site‑specific activations that drive footfall, sales, and local engagement, report back on impact and learnings.
• Lead CRM activity with our social & content manager, and in partnership with our provider, managing creative, segmentation, targeting, and optimisation of email communications.
• Own the relationship with booking partners (SevenRooms, The Fork), identifying opportunities to drive pre‑booked covers.
• Manage website updates to ensure visuals and content are always optimised.
• Oversee all departmental print runs, including menu changes, always‑on assets, and campaign creative.
• Build collaborative relationships with stakeholders across operations, procurement, and finance, ensuring strong cross‑department communication.
• Monthly reporting on marketing performance and KPI’s.

About you :

• Experience working in a multisite business as a Brand or Marketing Manager within Hospitality, Retail, or QSR.
• Solid brand‑building experience—creativity is essential. We want someone who can push boundaries, bring fresh and unexpected ideas, and still protect the core essence of our brand.
• Strong commercial acumen, with an understanding of both long‑ and short‑term tactics that grow the business while safeguarding brand values.
• Hands‑on experience with key marketing tools and platforms, including CRM systems, booking platforms and WordPress.
• Exceptional planning and organisational skills, with strong attention to detail and the ability to manage multiple projects simultaneously.
• A proactive, can‑do attitude and a proven track record of getting things done—delivering results quickly and efficiently and on time.
• A genuine passion for food and the hospitality industry, staying up to date with trends and drawing inspiration from the wider market.

What you’ll get :

• Bonus Scheme
• 28 Days Holidays (including bank holidays)
• The Burnt Chef (Employee Assistance Programme)
• 50 % off Food & Drink (at Franco Manca and the Real Greek)