Studio Social & Digital Controller

ITV Consumer Limited 2024; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media company in the UK is seeking a Social & Digital Controller to manage partnerships and oversee digital advertising initiatives. The role requires extensive experience in ATL campaigns and the ability to collaborate across departments to deliver innovative solutions. Responsibilities include establishing client relationships and leading a team to ensure successful project execution. This position offers a competitive salary, flexible working, and numerous employee benefits including an annual bonus and generous holiday allowance.

Benefits

Generous holiday allowance

Annual bonus opportunity

Competitive pension contribution

Wellbeing and volunteering days

Qualifications

• Extensive experience with ATL advertising campaigns, including digital and social.

Responsibilities

• Establish relationships with non-ITV platforms and create commercial frameworks.
• Manage the P&L for Digital Partnerships.
• Lead a team of four in executing projects.

Skills

Project management skills

Communication skills

Understanding of media landscape

Creativity

Analytical skills

Job description

Overview

BE Studio Social & Digital Controller, We're looking for a versatile and commercially minded Social & Digital Controller to join ITV's BE Studio team on a 6 month fixed-term basis. Reporting to the Director of BE Studio, you'll work alongside the Partnerships Controller, Ad Funded Entertainment Controller, Sponsorship Controller, and ITV Creative Commercial to help deliver BE Studio targets. This is a highly collaborative and multi-faceted role that will see you operating across multiple areas of the business. You'll be client-facing, developing partnerships with third-party platforms, while also coordinating with a wide range of internal stakeholders across departments. You'll be deeply integrated with the wider ITV Commercial and BE Studio teams. To succeed in this role, you'll need a broad knowledge of what ITV has to offer across its many audience touchpoints, and a sharp eye for creating effective communications, through both bold ideas and seamless delivery. The team Our vision is to be More Than TV, building upon ITV's unique and winning combination of creativity and commercial strength, driven by investment in data and technology. The ITV Commercial team is responsible for bringing in the £1.9bn worth of advertising that helps fund ITV's programming. However, our Commercial team isn't just about advertising sales jobs, we also have BE Studio who is responsible for building brand activations around ITV programmes and channels using TV sponsorships, secondary programme partnerships, content, product placement, digital integrations and ad funded programming to build advertising campaigns for ITV's clients.

Responsibilities and Qualifications

• Establish relationships and build up an understanding of non-ITV platforms from a content partnerships perspective - e.g. X, Global/DAX, YouTube, Facebook, Snap, TikTok and other emerging or established digital platforms
• Create commercial frameworks and parameters for operating on non-ITV platforms including negotiation of annual monetisation agreements
• Work closely with the Head of YouTube Sales and the Trading Controller responsible for Pause Ads to identify, cost and manage, BE Studio opportunities
• Act as BE Studio lead on cross departmental projects and innovation initiatives
• Lead partnerships on ITV-owned platforms (e.g. ITVX, show companion apps, and websites), identifying the commercial viability of editorial content and creating new advertising and partnership opportunities
• Collaborate with the Digital Editorial and Zoo55 teams across genres including Sport, Entertainment, Reality, Soaps, and Weather
• Work with broader BE Studio team to scope digital aspects of a partnerships campaign including setting costing guidance
• Support the Partnership & Sales teams to sell through BE Studio campaigns from a digital perspective
• Manage the P&L for Digital Partnerships and work with the Sponsorship Controller, Ad Funded Entertainment Controller and Partnerships Controller on the overall Partnerships P&L
• Seek out innovation within the digital space for ITV to explore as potential creative partnership solutions
• Establish in market and grow the new Digital Ad Funded Entertainment proposition
• Be a spokesperson for ITV and BE Studio's social and digital offering including speaking on panels and attending events
• Lead a team of four: 1 x Partnerships Manager, 1 x Partnerships Exec, 1 x Social Producer, and 1 x Digital Designer
  Extensive experience with ATL advertising campaigns, including digital and social content solutions for advertisers
• Strong understanding of the TV, digital and media landscape
• Excellent project management skills, with experience managing complex, cross-functional campaigns
• A track record of crafting and pitching successful advertising solutions to clients and agencies
• Ability to work both independently and collaboratively across multiple departments
• Excellent written and verbal communication and presentation skills
• Experience working with analytics and business intelligence teams to derive insights and make data-driven decisions
• Strong strategic, process-oriented and creative skillset
• Passion for ITV content and enthusiasm for TV and media
• Prior experience in the media industry is preferred
• Other things we're looking for (key criteria)
• Smart, insightful, curious and proactive
• Personable and collaborative- comfortable working with clients and internal stakeholders at all levels
• Good knowledge of creative processes, media effectiveness and comms planning
• Excellent attention to detail and a commitment to high-quality delivery
• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Benefits

More about our benefitsCorporate Teams Working smart and working fast, we're behind the most talked-about brands. Discover more about the teams making sure everyone at itv has a life outside of work. Find out moreWhat is the magic of ITV? It starts with a simple love of television. Watching it, creating it, talking about it. Whether it's daytime or primetime, for downtime or anytime. We're inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us. Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.