B2B Tech Marketing Specialist: Lead Gen & Content

ACS Performance; Hook; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading B2B marketing firm in the UK is seeking a Marketing Specialist to develop core marketing processes and support lead generation. The role involves creating technical content, managing campaigns, and coordinating with sales teams. Candidates should have 3-5 years of B2B marketing experience, strong writing skills, and the ability to manage multiple campaigns. This position offers the opportunity for professional growth in a technical environment.

Qualifications

• 3-5 years B2B marketing experience in technical or scientific sectors.
• Strong writing skills to translate technical content.
• Experience with CRM and basic marketing tools.

Responsibilities

• Build and run foundational marketing processes.
• Create technical content: case studies and digital content.
• Generate qualified leads through targeted campaigns.
• Support sales with presentations and follow-up activity.
• Manage website updates and social media.
• Coordinate trade shows and events.

Skills

B2B marketing experience

Technical writing

Digital marketing capability

Lead generation experience

Experience with CRM systems

Job description

A leading B2B marketing firm in the UK is seeking a Marketing Specialist to develop core marketing processes and support lead generation. The role involves creating technical content, managing campaigns, and coordinating with sales teams. Candidates should have 3-5 years of B2B marketing experience, strong writing skills, and the ability to manage multiple campaigns. This position offers the opportunity for professional growth in a technical environment.