B2B Marketing Campaign Specialist

LGC Group; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid work arrangement

Travel to offices 1–2 days/month

Job summary

Informed, part of LGC ASSURE, seeks a Marketing Executive to turn complex product information into clear campaigns that drive interest and growth.

This hands-on role owns day-to-day multi-channel marketing, content creation, campaign launches, and marketing automation, supporting campaigns across the Informed portfolio using email, automation, content, social media, paid channels, events and thought leadership.

Qualifications

• Experience in a B2B marketing role within a technical, scientific, certification or professional services environment.
• Hands-on experience delivering campaigns across email, digital content, social media and events.
• Strong copywriting and editing skills translating technical information into accessible content.

Responsibilities

• Develop and deliver multi-channel campaigns that support lead generation and growth.
• Research, write and edit high-quality content for different stages of the customer journey.
• Create emails, landing pages, brochures, case studies and webpages.
• Build emails, forms and landing pages via Pardot or similar platforms.
• Develop nurture journeys to move prospects to qualified opportunities.
• Segment audiences using data to improve relevance.
• Support digital activity across SEO, social media and online ads.
• Manage campaigns in the marketing platform and track leads.
• Monitor performance and report against measures.
• Coordinate presence at conferences and events.
• Work with agencies and internal teams to deliver high-quality work.
• Maintain a strong brand presence across all touchpoints.

Skills

B2B marketing

Campaign delivery

Copywriting

CRM & automation

Email campaigns

Content creation

Lead generation

Audience segmentation

Project management

Communication skills

Education

Degree-level education

Tools

Pardot

HubSpot

Marketo

Dynamics 365 Marketing

SEO tools

Design tools

Video editing

Job description

Informed, part of LGC ASSURE, seeks a Marketing Executive to turn complex product information into clear campaigns that drive interest and growth.

This hands-on role owns day-to-day multi-channel marketing, content creation, campaign launches, and marketing automation, supporting campaigns across the Informed portfolio using email, automation, content, social media, paid channels, events and thought leadership.