B2B Marketing Campaign Specialist

Wilmington plc

Leicester

Hybrid

GBP 30,000 - 34,000

Full time

14 days+

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Benefits offered by this job

25 days annual leave

Additional holiday purchase

Hybrid working

Performance bonus

Life assurance

Vitality private healthcare

Gym membership

Cycle to work

Discount vouchers

Wellbeing resources

Job summary

Wilmington plc is seeking a Marketing Campaign Executive to join our fast-paced B2B marketing team. This hybrid role is based at our Birmingham/Leicester/London offices, with a focus on building, deploying and coordinating multi-channel campaigns across a portfolio of brands.

You’ll work with marketing technology, turning plans into high-impact campaigns that drive lead generation and customer engagement. The ideal candidate has hands-on experience with Marketo, strong content skills and

Qualifications

Experience in a B2B marketing operations or campaign role.
Experience using Marketo or a similar marketing platform.
Experience creating content across multiple channels.
Strong organizational skills and multi-project management.
Excellent communication and stakeholder management.
Attention to detail and QA for campaigns.

Responsibilities

Build and deploy campaigns in Marketo and other channels.
Set up tracking, attribution, audience segmentation, and reporting.
Perform QA on assets, links, tracking codes and customer journeys.
Create and adapt marketing content for emails, social media, CTAs and landing pages.
Repurpose content into engaging marketing materials.
Coordinate campaign timelines and asset delivery across stakeholders.
Manage multiple campaigns across Wilmington plc brands.
Monitor live campaigns and escalate issues as needed.
Maintain campaign documentation and support process improvements.
Collaborate with internal teams to ensure smooth launches.