Global B2B Marketing Executive — Hybrid UK

Lgc-8; Greater London; Hybrid; GBP 32,000 - 45,000; Full time

Job summary

BRCGS is seeking an experienced B2B Marketing Executive to take a campaign from idea to execution, then optimise based on results. Reporting to the Marketing Programme Manager, you will deliver activities that generate demand and support commercial growth across the BRCGS portfolio.

This role is ideal for someone with hands-on marketing experience, comfortable writing content, building campaigns in Pardot, coordinating with stakeholders and analysing performance to decide the next steps.

Qualifications

• At least 2 years’ relevant marketing experience.
• Demonstrable experience delivering multi-channel marketing campaigns.
• Hands-on experience using CRM and marketing automation technologies (Salesforce & Pardot).
• Experience creating and delivering email campaigns, landing pages, forms or nurture activity.
• Strong copywriting skills with ability to simplify complex information.
• Understanding of lead generation and how marketing activity contributes to the customer journey.

Responsibilities

• Developing and delivering multi-channel B2B campaigns that support lead generation and commercial growth.
• Creating engaging content for various audiences and stages of the customer journey.
• Turning product information into clear customer communications.
• Building and launching emails, landing pages, forms and nurture campaigns using Pardot or similar platforms.
• Using CRM and lead data to segment audiences and improve targeting and engagement.
• Monitoring campaign performance and reporting against measures.

Skills

B2B campaigns

CRM & marketing automation

Copywriting

Lead generation

Digital marketing

Communication skills

Degree holder

Education

Degree-level education or equivalent

Tools

Salesforce

Pardot

Job description

BRCGS is seeking an experienced B2B Marketing Executive to take a campaign from idea to execution, then optimise based on results. Reporting to the Marketing Programme Manager, you will deliver activities that generate demand and support commercial growth across the BRCGS portfolio.

This role is ideal for someone with hands-on marketing experience, comfortable writing content, building campaigns in Pardot, coordinating with stakeholders and analysing performance to decide the next steps.