B2B Marketing Campaign Lead - Tech & Certification

Lgc-8; Greater London; Hybrid; GBP 35.000 - 42.000; Vollzeit

Zusammenfassung

Informed, part of LGC ASSURE, seeks a Marketing Executive to turn technical information into engaging campaigns that drive growth. You will own day-to-day delivery of multi-channel marketing activities, from content creation to campaign launches and marketing automation, collaborating with the Marketing Programme Manager and wider team.

You will have hands-on experience in a B2B marketing environment, managing emails, landing pages, forms, nurture journeys and analytics to improve pipeline

Qualifikationen

• Experience delivering B2B marketing campaigns across channels.
• Strong copywriting and editing for technical content.
• Hands-on CRM and marketing automation to build campaigns.
• Experience creating emails, landing pages, forms and journeys.
• Understanding of audience segmentation and pipeline support.
• Ability to manage multiple campaigns and deadlines with attention to detail.
• Experience briefing agencies and internal designers.

Aufgaben

• Develop and deliver multi-channel campaigns for lead generation and growth.
• Research, write and edit content for various stages of the customer journey.
• Create emails, landing pages, brochures, case studies and pages.
• Build campaigns in Pardot or similar marketing automation platforms.
• Develop nurture journeys to qualify commercial opportunities.
• Use data to segment audiences and improve relevance.
• Support digital activity across email, web, SEO and social media.
• Manage campaigns in the marketing platform and track pipeline.
• Monitor results and report against marketing metrics.
• Share insights from testing to improve copy and conversion.
• Coordinate presence at conferences and industry events.
• Work with agencies and internal teams to deliver high-standard activity.
• Maintain a strong brand presence across all touchpoints.

Kenntnisse

B2B marketing

Campaign delivery

Copywriting

CRM & marketing automation

Email campaigns

Landing pages

Audience segmentation

Analytics & reporting

Project management

Agency briefing

Ausbildung

Degree-level education

Tools

Pardot

HubSpot

Marketo

Microsoft Dynamics 365 Marketing

Jobbeschreibung

Informed, part of LGC ASSURE, seeks a Marketing Executive to turn technical information into engaging campaigns that drive growth. You will own day-to-day delivery of multi-channel marketing activities, from content creation to campaign launches and marketing automation, collaborating with the Marketing Programme Manager and wider team.

You will have hands-on experience in a B2B marketing environment, managing emails, landing pages, forms, nurture journeys and analytics to improve pipeline