B2B Marketing Campaign Lead

Lgc Assure; Greater London; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

BRCGS is seeking an experienced B2B Marketing Executive to turn ideas into campaigns that drive demand and commercial growth across the BRCGS portfolio.

You’ll own day-to-day delivery of multi-channel campaigns, create customer-facing content, and use Pardot and Salesforce to automate and measure performance. This hybrid UK role reports to the Marketing Programme Manager and requires hands-on execution.

Qualifications

• At least 2 years’ relevant marketing experience, ideally within a B2B, international or multi‑market environment.
• Demonstrable experience of personally delivering multi‑channel marketing campaigns.
• Hands‑on experience using CRM and marketing automation technology, ideally Salesforce and Pardot or comparable platforms.
• Experience creating and delivering email campaigns, landing pages, forms or nurture activity.
• Strong copywriting skills, with the ability to make detailed or complex information clear and engaging.
• An understanding of lead generation and how marketing activity contributes to the customer journey and commercial pipeline.
• Good working knowledge of digital marketing, including areas such as SEO, GEO, social and paid activity.
• Excellent written and verbal communication skills.
• Degree‑level education or equivalent relevant professional experience.
• Experience with Adobe Creative Cloud applications such as Photoshop, InDesign or Illustrator, or video‑editing software, would be useful but isn’t essential.

Responsibilities

• Take ownership of the day‑to‑day delivery of marketing activity across a range of channels.
• Develop multi‑channel B2B campaigns that support lead generation and commercial growth.
• Create well‑researched, engaging content for various audiences and stages of the customer journey.
• Turn detailed product and service information into clear, compelling customer communications.
• Build and launch emails, landing pages, forms and nurture campaigns using Pardot or a comparable platform.
• Use CRM and lead data to segment audiences and improve targeting, personalisation and engagement.
• Support digital activity across content, SEO/GEO, paid search, social media and partner channels.
• Support go‑to‑market activity for BRCGS products and services, including messaging, positioning and audience ID.
• Manage campaigns through Pardot and ensure leads and campaign activity are captured accurately.
• Monitor campaign performance and report against agreed measures.
• Test and learn from different approaches to creative, copy, targeting and segmentation.
• Support BRCGS at conferences, trade shows and industry events with pre‑event promotion and follow‑up campaigns.
• Work with internal teams and external agencies to turn ideas into high‑quality marketing activity.

Skills

Hands-on B2B campaigns

Content creation

Copywriting

Lead generation

Digital marketing

Stakeholder collaboration

Education

Degree-level education or equivalent

Tools

Salesforce

Pardot

Job description

BRCGS is seeking an experienced B2B Marketing Executive to turn ideas into campaigns that drive demand and commercial growth across the BRCGS portfolio.

You’ll own day-to-day delivery of multi-channel campaigns, create customer-facing content, and use Pardot and Salesforce to automate and measure performance. This hybrid UK role reports to the Marketing Programme Manager and requires hands-on execution.