Global B2B Marketing Specialist — Campaigns & Launches

LGC; Bury; On-site; GBP 32,000 - 42,000; Full time

Job summary

LGC Standards is seeking a Marketing Specialist to join our Growth Marketing team and deliver engaging campaigns that connect customers with solutions that make a real difference.

Reporting to the Director, Growth Marketing, you'll plan and deliver integrated marketing activity that supports the growth of our proficiency testing business, LGC AXIO PT. You will work with product, commercial and marketing colleagues to bring campaigns to life and support product launches across global markets.

Qualifications

• Around 2-5 years' experience in a marketing role, ideally within a B2B environment.
• Experience supporting or delivering marketing campaigns across multiple channels.
• Strong organisational skills with the ability to manage several projects and deadlines simultaneously.
• Excellent written communication and ability to create clear, engaging content.
• Confidence working with stakeholders and collaborating across teams.
• Curiosity about customer behaviour and using marketing to drive impact.
• Experience using insights to improve marketing activity.
• Proactive and eager to learn in a fast-paced environment.

Responsibilities

• Plan and deliver integrated marketing campaigns aligned to business priorities and customer needs.
• Create engaging marketing content and campaign materials, including presentations, customer communications, digital assets and sales support resources.
• Support new product launches and promotional activities with product, commercial and regional teams.
• Develop customer-focused messaging and content across channels.
• Collaborate with distributors and sales teams to understand customer needs and support commercial activity with marketing resources.
• Plan and promote industry events, customer meetings and webinars.
• Track campaign performance and engagement using insights to improve future activity.
• Coordinate marketing activity across multiple projects to ensure timely delivery and high standards.
• Build strong relationships with colleagues across marketing, product management and commercial teams globally.

Skills

Marketing

Campaign planning

Content creation

Stakeholder collaboration

B2B marketing

Education

Marketing qualification or degree

Job description

LGC Standards is seeking a Marketing Specialist to join our Growth Marketing team and deliver engaging campaigns that connect customers with solutions that make a real difference.

Reporting to the Director, Growth Marketing, you'll plan and deliver integrated marketing activity that supports the growth of our proficiency testing business, LGC AXIO PT. You will work with product, commercial and marketing colleagues to bring campaigns to life and support product launches across global markets.