B2B Marketing Pro — Campaigns, Pardot & Growth

LGC Group; Greater London; Hybrid; GBP 32.000 - 52.000; Vollzeit

Zusammenfassung

BRCGS, part of the LGC Group, is seeking a B2B Marketing Executive in the UK. The role involves taking campaigns from idea to execution and using results to improve future initiatives.

You’ll report to the Marketing Programme Manager and work across Pardot, CRM, content creation and stakeholder collaboration. This hybrid role is based in the UK within commutable distance of Central London, with 1 day per week at the Victoria office (SW1E 5JL) and some travel.

Qualifikationen

• At least 2 years’ relevant marketing experience, ideally within a B2B, international or multi‑market environment.
• Demonstrable experience of personally delivering multi‑channel marketing campaigns.
• Hands‑on experience using CRM and marketing automation technology, ideally Salesforce and Pardot or comparable platforms.
• Experience creating and delivering email campaigns, landing pages, forms or nurture activity.
• Strong copywriting skills with the ability to make detailed or complex information clear and engaging.

Aufgaben

• Taking ownership of day-to-day delivery of marketing activity across multiple channels.
• Developing and delivering multi‑channel B2B campaigns that support lead generation and commercial growth.
• Creating well‑researched, engaging content for various audiences and stages of the customer journey.
• Turning product and service information into clear, compelling customer communications.
• Building and launching emails, landing pages, forms and nurture campaigns using Pardot or comparable platforms.
• Using CRM and lead data to segment audiences and improve targeting, personalisation and engagement.

Kenntnisse

Hands-on B2B campaigns

Multi-channel marketing

Copywriting

CRM and marketing automation

Lead generation

Stakeholder management

Ausbildung

Degree-level education or equivalent

Tools

Salesforce

Pardot

Jobbeschreibung

BRCGS, part of the LGC Group, is seeking a B2B Marketing Executive in the UK. The role involves taking campaigns from idea to execution and using results to improve future initiatives.

You’ll report to the Marketing Programme Manager and work across Pardot, CRM, content creation and stakeholder collaboration. This hybrid role is based in the UK within commutable distance of Central London, with 1 day per week at the Victoria office (SW1E 5JL) and some travel.