B2B Marketing Campaigns Lead (Pardot)

Lgc Assure; England; Presencial; GBP 35.000 - 52.000; Jornada completa

Descripción de la vacante

LGC Assure is seeking a Marketing Executive to translate complex product information into clear, engaging campaigns that support commercial growth. This hands-on role owns day-to-day delivery of multi-channel marketing activity, including content creation, campaign launches, marketing automation, and pipeline tracking.

You will collaborate with the Marketing Programme Manager and team to run campaigns across email, automation, digital content, social media, paid channels, events and thought

Formación

• Demonstrable experience delivering marketing campaigns in a B2B environment.
• Hands-on experience with multi-channel campaigns (email, digital content, social, events).
• Strong copywriting and editing skills.
• Practical experience using a CRM and marketing automation platform.
• Experience creating emails, landing pages, forms, nurture journeys or automated communications.
• Understanding of audience segmentation and how marketing activity supports pipeline development.
• Ability to manage multiple campaigns and deadlines.
• Experience briefing agencies and internal stakeholders.
• Excellent written and verbal communication skills.
• Degree-level education or equivalent professional experience.

Responsabilidades

• Develop and deliver multi-channel campaigns to support lead generation and growth.
• Research, write and edit content for different stages of the customer journey.
• Create campaign materials: emails, landing pages, brochures, case studies, web pages.
• Build and launch emails, forms and landing pages using Pardot or similar marketing automation platform.
• Develop nurture journeys to move prospects to qualified opportunities.
• Segment audiences using data to improve relevance.
• Support digital activity across SEO, social media and online advertising.
• Monitor campaigns and report on marketing and commercial metrics.
• Share insights from testing to improve copy and performance.
• Coordinate presence at conferences and events.
• Collaborate with internal specialists and external agencies.
• Maintain a strong brand presence across touchpoints.

Conocimientos

B2B marketing

Multi-channel campaigns

Copywriting

CRM & marketing automation

Emails & landing pages

Lead generation

Segmentation

Agency briefings

Communication skills

Education

Educación

Degree-level education

Herramientas

CRM systems

Marketing automation platforms

Descripción del empleo

LGC Assure is seeking a Marketing Executive to translate complex product information into clear, engaging campaigns that support commercial growth. This hands-on role owns day-to-day delivery of multi-channel marketing activity, including content creation, campaign launches, marketing automation, and pipeline tracking.

You will collaborate with the Marketing Programme Manager and team to run campaigns across email, automation, digital content, social media, paid channels, events and thought