B2B Marketing Campaign Lead

LGC; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Informed, part of LGC ASSURE, is seeking a Marketing Executive to turn complex product information into engaging multi‑channel campaigns. You will own day‑to‑day delivery, create content, manage campaigns, and track lead progression across email, automation, digital content and events.

You will join a B2B marketing environment, collaborating with the Marketing Programme Manager and Head of Marketing to drive commercial growth while maintaining brand standards.

Qualifications

• Hands-on experience delivering marketing campaigns, not just coordinating.
• Experience in technical, scientific, certification or professional services environments.
• Ability to translate detailed or technical information into accessible customer content.
• Practical experience using a CRM and marketing automation platform to build campaigns, manage leads and track performance.

Responsibilities

• Develop and deliver multi-channel campaigns to support lead generation and growth.
• Write and edit high-quality content for different stages of the customer journey.
• Create campaign materials including emails, landing pages, presentations, brochures, case studies, web pages and thought-leadership content.
• Build and launch emails, forms and landing pages through Pardot or a comparable platform.
• Develop nurture journeys to move prospects toward qualified opportunities.
• Segment audiences using customer data to improve relevance.
• Support digital activity across email marketing, website content, SEO, social media and online advertising.
• Manage campaigns to ensure pipeline progression can be tracked and reported.
• Coordinate presence at conferences and industry events.
• Brief agencies and designers to deliver high-quality work on time.
• Maintain a strong and consistent brand presence across touchpoints.

Skills

B2B marketing experience

Campaign delivery across channels

Copywriting & editing

CRM & marketing automation

Email marketing

Audience segmentation

Deadline management

Agency briefing

Strong communication

Education

Degree-level education

Tools

Pardot

CRM platforms

Job description

Informed, part of LGC ASSURE, is seeking a Marketing Executive to turn complex product information into engaging multi‑channel campaigns. You will own day‑to‑day delivery, create content, manage campaigns, and track lead progression across email, automation, digital content and events.

You will join a B2B marketing environment, collaborating with the Marketing Programme Manager and Head of Marketing to drive commercial growth while maintaining brand standards.