B2B Fintech Digital Marketing Lead – Strategy & Execution

Stopgap Way; Richmond; On-site; GBP 75,000 - 90,000; Full time

Job summary

A global fintech company in the UK is looking for a B2B Digital Marketing Lead to enhance its digital presence. This pivotal role involves developing and executing strategies across various digital platforms, managing campaigns, and providing insights to improve effectiveness. The ideal candidate will have experience in B2B marketing, strong knowledge of digital tools like SalesForce and Pardot, and must be eligible to work in the UK. A competitive salary ranging from £75,000 to £90,000 per annum is offered along with a permanent contract.

Qualifications

• Strong grasp of current digital marketing tools and strategies.
• Experience in leading integrated digital marketing efforts.
• Customer data and campaign performance measurement knowledge.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic, engagement, and conversions.
• Manage and optimise target campaigns for AI, SEO, GEO.
• Analyse performance metrics and provide actionable insights.

Skills

Digital marketing strategies

SalesForce

Pardot metrics/reporting

B2B background

Fluent in English

Job description

A global fintech company in the UK is looking for a B2B Digital Marketing Lead to enhance its digital presence. This pivotal role involves developing and executing strategies across various digital platforms, managing campaigns, and providing insights to improve effectiveness. The ideal candidate will have experience in B2B marketing, strong knowledge of digital tools like SalesForce and Pardot, and must be eligible to work in the UK. A competitive salary ranging from £75,000 to £90,000 per annum is offered along with a permanent contract.