B2B Director British Heritage Brand

The Growth Foundation; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A premium consumer brand is seeking a Director of B2B to lead global P&L growth across wholesale, amenity, and gifting. This senior role will define the B2B strategy, secure high-value partnerships, and build a high-performing team. In this hybrid position, success will be measured by revenue growth through new premium partners and a structured B2B commercial engine. This role offers the chance to shape the brand's next phase of growth and value creation.

Qualifications

• Proven track record of delivering revenue and margin growth.
• Experience in winning, scaling, or restructuring wholesale accounts.
• Strong stakeholder management skills with ownership bias.

Responsibilities

• Own and grow the global B2B P&L across various sectors.
• Develop and execute annual B2B growth strategy and plans.
• Secure new premium partners and rationalise underperforming accounts.
• Build and lead a high-performing B2B commercial team.

Skills

B2B commercial leadership

Revenue growth

Stakeholder management

Job description

Location: London (Hybrid)
Sector: Premium Consumer / Beauty & Wellness / British Heritage Brand

About the role

We are partnering with a well-established premium consumer brand entering a new phase of B2B growth. This is a senior commercial leadership role with full ownership of the global B2B P&L across wholesale, amenity (hospitality), and corporate gifting.

This is a build-and-scale mandate, not an account management role. The Director of B2B will define strategy, secure high-value partners, and put in place the systems, team, and operating cadence required to deliver profitable, premium-led growth in the UK, with future international expansion in scope.

Key Responsibilities

• Own and grow the global B2B P&L across wholesale, amenity, and gifting.
• Develop and execute a 2–3 year B2B growth strategy and annual commercial plans.
• Secure new premium wholesale and amenity partners and rationalise underperforming accounts.
• Build and manage a structured business development pipeline with accurate forecasting.
• Own commercial negotiations, trading terms, margins, and promotional investment.
• Build the corporate gifting channel end-to-end, creating a scalable and repeatable model.
• Establish B2B operating systems covering forecasting, margin governance, and performance reporting.
• Build and lead a high-performing B2B commercial team.
• Partner closely with DTC, Brand, Product, and Supply Chain teams.

What Success Looks Like (12–18 Months)

• Strong growth in amenity revenue through expanded and new premium partnerships.
• 2–4 new high-quality wholesale partners secured with clear launch plans.
• Wholesale channel rationalised to improve profitability and brand alignment.
• Corporate gifting established as a meaningful, repeatable revenue stream.
• A robust B2B commercial engine in place with clear pipeline cadence and forecasting discipline.

About You

• Senior B2B commercial leader from premium consumer, beauty, wellness, lifestyle, or hospitality brands.
• Proven track record of delivering revenue and margin growth.
• Experience winning, scaling, or restructuring wholesale or amenity accounts.
• Demonstrated ability to build commercial processes, forecasting, and teams from scratch.
• Commercially sharp, action‑oriented, and comfortable operating in ambiguity.
• Strong stakeholder management skills with a bias for ownership and execution.

Why Join

• Lead and shape B2B growth for a premium British heritage brand with global ambition.
• Own a high‑impact commercial P&L and long‑term channel strategy.
• Work closely with senior leadership in a high‑autonomy environment.
• Play a key role in the brand’s next phase of growth and value creation.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.