Associate Director, Digital & Influencer, UK Innovation Engine

Porter Novelli; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading marketing communications agency in the UK is looking for an Associate Director Digital & Influencer to manage and execute impactful campaigns. This role requires 7-10 years of experience in digital marketing and influencer engagement. The ideal candidate will lead cross-functional teams, mentor junior talents, and leverage AI for campaign optimization. Responsibilities include aligning strategies, overseeing digital influencer contacts, and ensuring compliance. If you are passionate about innovation and cultural relevance, join us in delivering exceptional digital and influencer experiences.

Qualifications

• 7-10 years in digital marketing, influencer engagement or social content.
• Fluency in platform formats and audience behavior.
• Strong project and relationship management skills.

Responsibilities

• Manage and execute Digital and Influencer campaigns.
• Align influencer and digital work to strategy.
• Serve as the day-to-day client contact for digital influencer.

Skills

Digital marketing experience

Influencer engagement

Social content expertise

AI utilization

Project management

Presentation skills

Fluent in platform formats

Health category digital compliance

Job description

Overview

Porter Novelli does business better. For 52 years the agency has driven transformation in marketing communications. Today this continues through the Innovation Engine (IE)an integrated capability spanning five functions: Intelligence Strategy Digital Influence and Paid Media.

Associate Director Digital & Influencer

The associate director is a hands‑on mid‑senior leader within the UK Innovation Engine Digital function who manages the seamless integration and execution of Digital and Influencer campaigns. This role translates strategy into activation driving performance across platforms while ensuring compliance, creativity and optimization.

This is a practitioner role that bridges paid, earned, social and owned (PESO), sitting at the intersection of culture, content and technology. The role is dedicated to hands‑on execution ensuring the IE delivers Digital and Influencer innovation and competitive advantage for our clients.

Core Purpose

To manage and execute Digital and Influencer campaigns that are culturally relevant, performance‑driven and insight‑powered, delivering real value to clients.

Responsibilities

Strategy & Vision

• Translate platform audience and content strategies into activation roadmaps.
• Align influencer and digital work to foresight and Intelligence outputs.
• Recommend innovative formats, partnerships and digital mechanics.

Leadership

• Lead cross‑functional influencer digital activations.
• Manage internal teams and external vendor relationships.
• Represent Digital & Influence in campaign planning.

Client Impact & Business Development

• Serve as the day‑to‑day Digital Influencer and Paid Media contact for clients.
• Present Digital Influencer and Paid Media campaign plans and optimizations.
• Support digital/influencer components of proposals and new business.
• Support pitches and proposals with Digital and Influencer products.

Commercial & Operations

• Own campaign timelines, scoping, reporting and quality control.
• Manage influencer contracts, disclosures and compliance.
• Liaise with Paid and Intelligence to optimize campaigns.
• Leverage AI in the work (hands‑on use of AI) to automate and elevate deliverables.

Team Development & Culture

• Mentor junior digital and influencer talent and model using AI.
• Share emerging platform and creator trends with the team.
• Foster a culture of learning agility and measurement.
• Embody a culture of curiosity, innovation, courage and entrepreneurial energy.
• Practice inclusivity, embedding equitable practices into all processes.

Deliverables

• Digital and influencer campaign plans and trackers.
• Weekly digital and/or influencer performance dashboards and optimizations.
• Social‑first creative recommendations.
• Platform POVs and innovation briefs.

Targets & KPIs

• Campaign delivery against timeline and KPIs.
• Influencer and platform ROI and compliance.
• Digital billability target: 7580 %.
• AI utilization.
• New digital/influencer innovation incorporated into campaigns.
• Culture impact: Positive innovation and engagement results in staff surveys.
• Invention and/or innovation of proprietary digital and influencer products and services.
• Use of innovation tools and digital and influencer platform experimentation.

Skills & Expertise

• 710 years in digital marketing, influencer engagement or social content.
• Fluent in platform formats, metrics and audience behavior.
• Experience working closely with account teams or within account teams with an influencer focus.
• Strong use of AI to automate and elevate the work.
• Experience in health category influencer and digital compliance (Desirable).
• Strong project and relationship management skills.
• Passion for emerging platforms and performance innovation.
• Excellent presentation and communication.
• Comfortable collaborating across disciplines and coaching others.
• Entrepreneurial mindset: agile, resourceful and commercially driven.

Why This Role Matters

This role ensures Porter Novelli’s digital and influencer campaigns are not just visible but impactful, backed by data activated with precision and tuned to cultural resonance.

Required Experience

Director

Key Skills

Business, Clerical, Abinitio, Arabic Speaking, General Management, Crystal Report

Employment Type

Full Time

Experience

Years

Vacancy

1